- Your Target Audience Just Got Bigger Thursday, 26 January 2023 9:05 am
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
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Tag Archives: Bob Hoffman
Talent > Systems
“Any industry that values systems and processes over talent is an industry in decay.” Wrote Bob Hoffman today, reminding us that the adtech, martech, …aaS, and whatever other stuff we’ve cobbled into a tech stack isn’t our secret sauce. Like … Continue reading
Posted in Uncategorized Tagged adtech, Bob Hoffman, leadership, martech, organization Comments Off on Talent > Systems
Be The Solution
We get the advertising we deserve. As marketers, we’ve put our skepticism on hold. And we’ve been taken. Programmatic buying, content marketing, influencer marketing, and native advertising are just a few of the fallacies the advertising ecosystem has foisted on … Continue reading
Posted in Communications, digital marketing, Education, Marketing, Philosophy Tagged Bob Hoffman, digital marketing, Richard Feynman, science Comments Off on Be The Solution
Oracles Mark Ritson & Bob Hoffman
The solution is not to buy more adtech or add more to your tech stack. It’s getting back to basics. The answer is practicing proper marketing science. It’s not that hard and you’ll notice that none of it starts with “audiences”: Continue reading
Posted in Marketing, Media Tagged Bob Hoffman, digital marketing, digital media, fraud, Mark Ritson, P&G Comments Off on Oracles Mark Ritson & Bob Hoffman
An Odd Industry: “Marketing Leadership”
Increasingly, marketing is being taken over by charlatans. An example of this is the so-called “marketing leadership industry” one that is, so far as I can tell, devoid of metrics and accountability. When you see a CMO bragging of their accomplishments in said “industry” you can be sure you’ve been had. Continue reading
Posted in Career, Marketing, Organization, Philosophy, Sales Tagged Bob Hoffman, charlatans, CMO, leadership, Mark Ritson, marketing Comments Off on An Odd Industry: “Marketing Leadership”
Still Trust in Big Data?
We had an election yesterday where hundreds of millions of dollars of models, data collection and analytics predicted one outcome. We got the other. Still think you can predict how a particular ad impression will impact a purchase decision for the … Continue reading
Posted in Analysis, Communications, Data, Marketing, Media Tagged adtech, algorithms, big data, Bob Hoffman, Mark Ritson, online advertising, programmatic Comments Off on Still Trust in Big Data?
Consulting and Confirmation Bias
Confirmation bias is a silent and unseen business killer that is preyed upon by large consulting companies. Ensure an external or internal Devil’s Advocate is in place to counter confirmation bias. Continue reading
Posted in Leadership, Strategy Tagged Bain, bias, Bob Hoffman, chunka mui, consulting, Devil's Advocate, McKinsey 2 Comments
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