Tag Archives: Bob Hoffman

Talent > Systems

Posted on Wednesday, 13 June 2018 8:47 am by

“Any industry that values systems and processes over talent is an industry in decay.” Wrote Bob Hoffman today, reminding us that the adtech, martech, …aaS, and whatever other stuff we’ve cobbled into a tech stack isn’t our secret sauce. Like … Continue reading →

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Be The Solution

Posted on Monday, 29 January 2018 9:16 am by

We get the advertising we deserve. As marketers, we’ve put our skepticism on hold. And we’ve been taken. Programmatic buying, content marketing, influencer marketing, and native advertising are just a few of the fallacies the advertising ecosystem has foisted on … Continue reading →

Posted in Communications, digital marketing, Education, Marketing, Philosophy | Tagged , , ,

Oracles Mark Ritson & Bob Hoffman

Posted on Tuesday, 31 January 2017 12:50 pm by

The solution is not to buy more adtech or add more to your tech stack. It’s getting back to basics. The answer is practicing proper marketing science. It’s not that hard and you’ll notice that none of it starts with “audiences”: Continue reading →

Posted in Marketing, Media | Tagged , , , , ,

An Odd Industry: “Marketing Leadership”

Posted on Monday, 5 December 2016 9:30 am by

Increasingly, marketing is being taken over by charlatans. An example of this is the so-called “marketing leadership industry” one that is, so far as I can tell, devoid of metrics and accountability. When you see a CMO bragging of their accomplishments in said “industry” you can be sure you’ve been had. Continue reading →

Posted in Career, Marketing, Organization, Philosophy, Sales | Tagged , , , , ,

Still Trust in Big Data?

Posted on Wednesday, 9 November 2016 7:55 am by

We had an election yesterday where hundreds of millions of dollars of models, data collection and analytics predicted one outcome. We got the other. Still think you can predict how a particular ad impression will impact a purchase decision for the … Continue reading →

Posted in Analysis, Communications, Data, Marketing, Media | Tagged , , , , , ,

When Nobody Cares About Your Brand…

Posted on Monday, 23 March 2015 1:55 pm by

…marketing gets easier. Wait, how can that be? As Bob Hoffman reminded us today and as I’ve been saying for years, nobody cares about the vast majority of the products or categories in which they buy. When you dismiss the … Continue reading →

Posted in Branding, Communications, Marketing, Philosophy, Sales | Tagged , , ,

Social Media: How To Focus On The .02%

Posted on Wednesday, 11 February 2015 8:06 am by

Before the next social media maniac wants you to invest large swaths of your marketing budget entering into “conversations” with customers and prospective customers, watch this video. Greet them at the door with a calculator and do a little math. Then, … Continue reading →

Posted in Analysis, Branding, Marketing, Media | Tagged , , ,

Consulting and Confirmation Bias

Posted on Wednesday, 21 January 2015 9:28 am by

Confirmation bias is a silent and unseen business killer that is preyed upon by large consulting companies. Ensure an external or internal Devil’s Advocate is in place to counter confirmation bias. Continue reading →

Posted in Leadership, Strategy | Tagged , , , , , , | 2 Comments