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Recent Posts
- The silence of the fake influencers and lack-of-thought leaders is deafening… Saturday, 22 September 2018 3:15 pm
- Your Facebook Rebate Monday, 16 July 2018 10:27 am
- Talent > Systems Wednesday, 13 June 2018 8:47 am
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
Twitter Updates
- RT @jason_kint: Wow. UK Parliament member calls for CMA (Competition and Markets Authority) to consider investigating Facebook’s advertisin…/ / 1 day ago
- RT @UCWomensHockey: Congratulations to freshman @georgiesant2 on a 2 goal, 3 point performance in today’s exhibition win over @CantonWHockey/ / 1 day ago
- RT @tribelaw: Who brings an autopsy specialist and a bone saw to a “discussion” or even a “fistfight”? You’d have to be an idiot to buy thi…/ / 1 day ago
- RT @yashalevine: Not surprising that Silicon Valley's for-profit surveillance business is built on fake accounting. It's the American Way!…/ / 3 days ago
- RT @ProPublica: The Trump family lied to push their deals around the world. And they profited. propub.li/2RTwSuv/ / 3 days ago
- Excellent! Now if we can convince gear makers to quit the still-too-prevalent misogynistic ads. Why turn off 50% of… twitter.com/i/web/status/1…/ / 3 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Bob Hoffman
Talent > Systems
“Any industry that values systems and processes over talent is an industry in decay.” Wrote Bob Hoffman today, reminding us that the adtech, martech, …aaS, and whatever other stuff we’ve cobbled into a tech stack isn’t our secret sauce. Like … Continue reading
Posted in Uncategorized
Tagged adtech, Bob Hoffman, leadership, martech, organization
Be The Solution
We get the advertising we deserve. As marketers, we’ve put our skepticism on hold. And we’ve been taken. Programmatic buying, content marketing, influencer marketing, and native advertising are just a few of the fallacies the advertising ecosystem has foisted on … Continue reading
Posted in Communications, digital marketing, Education, Marketing, Philosophy
Tagged Bob Hoffman, digital marketing, Richard Feynman, science
Oracles Mark Ritson & Bob Hoffman
The solution is not to buy more adtech or add more to your tech stack. It’s getting back to basics. The answer is practicing proper marketing science. It’s not that hard and you’ll notice that none of it starts with “audiences”: Continue reading
Posted in Marketing, Media
Tagged Bob Hoffman, digital marketing, digital media, fraud, Mark Ritson, P&G
An Odd Industry: “Marketing Leadership”
Increasingly, marketing is being taken over by charlatans. An example of this is the so-called “marketing leadership industry” one that is, so far as I can tell, devoid of metrics and accountability. When you see a CMO bragging of their accomplishments in said “industry” you can be sure you’ve been had. Continue reading
Posted in Career, Marketing, Organization, Philosophy, Sales
Tagged Bob Hoffman, charlatans, CMO, leadership, Mark Ritson, marketing
Still Trust in Big Data?
We had an election yesterday where hundreds of millions of dollars of models, data collection and analytics predicted one outcome. We got the other. Still think you can predict how a particular ad impression will impact a purchase decision for the … Continue reading
Posted in Analysis, Communications, Data, Marketing, Media
Tagged adtech, algorithms, big data, Bob Hoffman, Mark Ritson, online advertising, programmatic
When Nobody Cares About Your Brand…
…marketing gets easier. Wait, how can that be? As Bob Hoffman reminded us today and as I’ve been saying for years, nobody cares about the vast majority of the products or categories in which they buy. When you dismiss the … Continue reading
Posted in Branding, Communications, Marketing, Philosophy, Sales
Tagged Bob Hoffman, brand, branding, social media
Social Media: How To Focus On The .02%
Before the next social media maniac wants you to invest large swaths of your marketing budget entering into “conversations” with customers and prospective customers, watch this video. Greet them at the door with a calculator and do a little math. Then, … Continue reading
Posted in Analysis, Branding, Marketing, Media
Tagged Bob Hoffman, content marketing, conversations, social media
Consulting and Confirmation Bias
Confirmation bias is a silent and unseen business killer that is preyed upon by large consulting companies. Ensure an external or internal Devil’s Advocate is in place to counter confirmation bias. Continue reading
Posted in Leadership, Strategy
Tagged Bain, bias, Bob Hoffman, chunka mui, consulting, Devil's Advocate, McKinsey
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