markpilip
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Recent Posts
- DSP Transparency Thursday, 20 July 2017 7:07 am
- More on Ads.txt Wednesday, 19 July 2017 12:41 pm
- Before You Worry About Match Rates… Wednesday, 19 July 2017 9:12 am
- Digital Media: As Memorable as Kenny G? Monday, 17 July 2017 9:07 am
- Nobody’s Talking About This ads.txt Problem Monday, 10 July 2017 9:16 am
Twitter Updates
- RT @Aelkus: Anytime someone says technology x is inevitable and unstoppable you should ask them if they have a financial interest in it/ / 1 hour ago
- RT @greenberg_rick: Clients...DEMAND transparency! "Only 43% of agency execs say don't take kickbacks" Grt piece: @jmandese @MediaPost http…/ / 1 day ago
- RT @TheRickWilson: No. It's time to actually TEACH ALGEBRA. twitter.com/NPR/status/887…/ / 1 day ago
- RT @zacharylipton: I don't think the media or business communities have caught on that nearly everyone *currently* peddling "AI-powered" ch…/ / 1 day ago
- I believe all marketers use ad blockers, refuse 3rd party cookies, etc. Using my dirty browser: Internet is a slow, buggy mess! #adtech/ / 1 day ago
- RT @markritson: The sad death of Tv continues in the USA. www-latimes-com.cdn.ampproject.org/c/www.latimes.…/ / 2 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- 2012 adtech advertising analysis apple Bob Hoffman branding career communications D-Day data digital marketing digital media direct marketing fraud Google ideas leadership marketing media meetings music online advertising organization philosophy planning predictions privacy product development programmatic sales security Simon Sinek social media strategy targeting technology thinking travel Why
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Tag Archives: Bob Hoffman
Oracles Mark Ritson & Bob Hoffman
The solution is not to buy more adtech or add more to your tech stack. It’s getting back to basics. The answer is practicing proper marketing science. It’s not that hard and you’ll notice that none of it starts with “audiences”: Continue reading
Posted in Marketing, Media
Tagged Bob Hoffman, digital marketing, digital media, fraud, Mark Ritson, P&G
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An Odd Industry: “Marketing Leadership”
Increasingly, marketing is being taken over by charlatans. An example of this is the so-called “marketing leadership industry” one that is, so far as I can tell, devoid of metrics and accountability. When you see a CMO bragging of their accomplishments in said “industry” you can be sure you’ve been had. Continue reading
Posted in Career, Marketing, Organization, Philosophy, Sales
Tagged Bob Hoffman, charlatans, CMO, leadership, Mark Ritson, marketing
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Still Trust in Big Data?
We had an election yesterday where hundreds of millions of dollars of models, data collection and analytics predicted one outcome. We got the other. Still think you can predict how a particular ad impression will impact a purchase decision for the … Continue reading
Posted in Analysis, Communications, Data, Marketing, Media
Tagged adtech, algorithms, big data, Bob Hoffman, Mark Ritson, online advertising, programmatic
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When Nobody Cares About Your Brand…
…marketing gets easier. Wait, how can that be? As Bob Hoffman reminded us today and as I’ve been saying for years, nobody cares about the vast majority of the products or categories in which they buy. When you dismiss the … Continue reading
Posted in Branding, Communications, Marketing, Philosophy, Sales
Tagged Bob Hoffman, brand, branding, social media
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Social Media: How To Focus On The .02%
Before the next social media maniac wants you to invest large swaths of your marketing budget entering into “conversations” with customers and prospective customers, watch this video. Greet them at the door with a calculator and do a little math. Then, … Continue reading
Posted in Analysis, Branding, Marketing, Media
Tagged Bob Hoffman, content marketing, conversations, social media
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Consulting and Confirmation Bias
Confirmation bias is a silent and unseen business killer that is preyed upon by large consulting companies. Ensure an external or internal Devil’s Advocate is in place to counter confirmation bias. Continue reading
Posted in Leadership, Strategy
Tagged Bain, bias, Bob Hoffman, chunka mui, consulting, Devil's Advocate, McKinsey
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