Category Archives: Uncategorized

Ads back on temporarily

Posted on Friday, 9 November 2018 9:57 am by markpilip

I just turned the WordPress WordAds monetization tool back on. Doing a little test.

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The silence of the fake influencers and lack-of-thought leaders is deafening…

Posted on Saturday, 22 September 2018 3:15 pm by markpilip

Originally posted on The Malcolm Auld Blog:
Those who have read my missives or attended my seminars, are aware I’ve been calling out the online zealots and their snake-oil since the invention of the information superhighway. So here’s today’s polite…

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Talent > Systems

Posted on Wednesday, 13 June 2018 8:47 am by markpilip

“Any industry that values systems and processes over talent is an industry in decay.” Wrote Bob Hoffman today, reminding us that the adtech, martech, …aaS, and whatever other stuff we’ve cobbled into a tech stack isn’t our secret sauce. Like … Continue reading →

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The Finish Line in the Race to the Bottom

Posted on Thursday, 11 January 2018 8:48 am by markpilip

Last night, I was doing some analysis of a premium publisher’s site. I encountered RPM optimization in all its glory. And it made me sad and sick. The malvertising at left attempts to: Hijack browser settings Encourage installation of a … Continue reading →

Posted in Data, digital marketing, Media, Privacy, Rants, Security, Uncategorized | Tagged , , , , , | 1 Comment

Mix modelling muddles marketers

Posted on Tuesday, 29 August 2017 5:54 am by markpilip

Originally posted on Marketing Science:
I think econometric modelling is over used in marketing. And routinely produces misleading results. Let me explain… Warning: people who make their living from such modelling may not like what I have to say. Astrology,…

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I’m testing something now and have temporarily turned on WordPress’s WordAds. I’ll turn them off in a day or two.

Posted on Tuesday, 1 August 2017 8:11 am by markpilip | Comments Off on Ads Temporarily On

Purple Cow – where’s the beef ?

Posted on Wednesday, 26 July 2017 10:05 am by markpilip

Originally posted on Marketing Science:
There is a small, nay large, industry that makes claims like: “consumer behaviour has changed radically” “marketing doesn’t work anymore” And yet then presents nothing more than a repackaging of the orthodoxy. For example, Seth…

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Answering critics

Posted on Thursday, 2 March 2017 11:25 am by markpilip

Originally posted on Marketing Science:
Our critics have been few, and rather kind (nothing of substance has been raised). Now and then a marketing guru issues a thinly disguised advertisement for their consulting services that tries to have a go…

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I ran a quick article on native advertising yesterday. Lo and behold, my article was picked up by a Twitter handle that tweets out positive news about native advertising. Looks like the bot never read the article. Get some machine learning … Continue reading →

Posted on Wednesday, 15 February 2017 12:10 pm by markpilip | Comments Off on Native Advertising: The Laughs Don’t Stop

Rise of the Bot: Organic Traffic is “Over”

Posted on Friday, 10 February 2017 10:19 am by markpilip

You now have to treat every digital impression under the assumption that it’s not human and is fraud. Fraudulent impression are not the exception; they are the rule. Be skeptical. Continue reading →

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