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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Category Archives: Uncategorized
Talent > Systems
“Any industry that values systems and processes over talent is an industry in decay.” Wrote Bob Hoffman today, reminding us that the adtech, martech, …aaS, and whatever other stuff we’ve cobbled into a tech stack isn’t our secret sauce. Like … Continue reading
Posted in Uncategorized
Tagged adtech, Bob Hoffman, leadership, martech, organization
Mix modelling muddles marketers
Originally posted on Marketing Science:
I think econometric modelling is over used in marketing. And routinely produces misleading results. Let me explain… Warning: people who make their living from such modelling may not like what I have to say. Astrology,…
Posted in Uncategorized
Ads Temporarily On
I’m testing something now and have temporarily turned on WordPress’s WordAds. I’ll turn them off in a day or two.
Purple Cow – where’s the beef ?
Originally posted on Marketing Science:
There is a small, nay large, industry that makes claims like: “consumer behaviour has changed radically” “marketing doesn’t work anymore” And yet then presents nothing more than a repackaging of the orthodoxy. For example, Seth…
Posted in Uncategorized
Answering critics
Originally posted on Marketing Science:
Our critics have been few, and rather kind (nothing of substance has been raised). Now and then a marketing guru issues a thinly disguised advertisement for their consulting services that tries to have a go…
Posted in Uncategorized
Native Advertising: The Laughs Don’t Stop
I ran a quick article on native advertising yesterday. Lo and behold, my article was picked up by a Twitter handle that tweets out positive news about native advertising. Looks like the bot never read the article. Get some machine learning … Continue reading
Rise of the Bot: Organic Traffic is “Over”
You now have to treat every digital impression under the assumption that it’s not human and is fraud. Fraudulent impression are not the exception; they are the rule. Be skeptical. Continue reading
Posted in Marketing, Uncategorized
Tagged AdExchanger, bots, fraud, IVT, NHT, Topix
Remove Adjectives To Confirm B.S.
Remove the adjectives in the marketing presentations you hear. It’s a no-fail B.S. detector. Continue reading
Gaming AdTech: Easier Than Go Fish
How easy is it to game the AdTech ecosystem and steal–yes, steal–money from advertisers? Incredibly easy. The sad thing is that very few players in the industry care enough to do anything about it. Continue reading
Posted in Data, Marketing, Media, Tactics, Uncategorized
Tagged adtech, digital marketing, fraud, online advertising, programmatic
