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Recent Posts
- Source Level Triage Tuesday, 22 August 2017 9:08 am
- Who’s Going to Debug Digital Advertising? Wednesday, 16 August 2017 11:33 am
- Live by the Algorithm, Die by Same Tuesday, 15 August 2017 9:09 am
- TIKI: You Could Have Been Firmer Monday, 14 August 2017 10:08 am
- How Many Tracking Pixels to Screw in a Light Bulb? Friday, 4 August 2017 11:59 am
Twitter Updates
- RT @Dr_Draper: "Who are we?" "Marketers!" "What do we want?" "That shiny new thing!" "When do we want it?" "Until the next thing!"/ / 15 hours ago
- RT @chiefmartec: “Why the AI Hype Train is Already off the Rails and Why I’m Over AI Already” — @datitran builttoadapt.io/why-the-ai-hyp… #MarTech…/ / 15 hours ago
- RT @ra6bit: Amazon now thinks I'm very interested in buying eclipse glasses. After the eclipse. After I bought some. Machine learn harder,…/ / 17 hours ago
- Glad they're all being patched regularly, right? twitter.com/mikko/status/9…/ / 17 hours ago
- RT @TheWho: Nothing eclipses @KeithMoon . Happy 71st birthday, dear boy! https://t.co/lmZFo3w5op/ / 18 hours ago
- Last year, that would have been “content marketing" twitter.com/tomfgoodwin/st…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Category Archives: Uncategorized
Ads Temporarily On
I’m testing something now and have temporarily turned on WordPress’s WordAds. I’ll turn them off in a day or two.
Purple Cow – where’s the beef ?
Originally posted on Marketing Science:
There is a small, nay large, industry that makes claims like: “consumer behaviour has changed radically” “marketing doesn’t work anymore” And yet then presents nothing more than a repackaging of the orthodoxy. For example, Seth…
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Answering critics
Originally posted on Marketing Science:
Our critics have been few, and rather kind (nothing of substance has been raised). Now and then a marketing guru issues a thinly disguised advertisement for their consulting services that tries to have a go…
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Native Advertising: The Laughs Don’t Stop
I ran a quick article on native advertising yesterday. Lo and behold, my article was picked up by a Twitter handle that tweets out positive news about native advertising. Looks like the bot never read the article. Get some machine learning … Continue reading
Rise of the Bot: Organic Traffic is “Over”
You now have to treat every digital impression under the assumption that it’s not human and is fraud. Fraudulent impression are not the exception; they are the rule. Be skeptical. Continue reading
Remove Adjectives To Confirm B.S.
Remove the adjectives in the marketing presentations you hear. It’s a no-fail B.S. detector. Continue reading
Gaming AdTech: Easier Than Go Fish
How easy is it to game the AdTech ecosystem and steal–yes, steal–money from advertisers? Incredibly easy. The sad thing is that very few players in the industry care enough to do anything about it. Continue reading
Posted in Data, Marketing, Media, Tactics, Uncategorized
Tagged adtech, digital marketing, fraud, online advertising, programmatic
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Mistaking Surveillance for Advertising
Want to win in marketing? Think like a marketer, not the NSA. Surveillance doesn’t equal marketing strategy. Continue reading
Utica College Receives $2.5 Million Grant for Athletic Facilities
Originally posted on The Tangerine:
Nicholas Souza, News/Online Editor On Feb. 4, Senator Joseph Griffo and Assemblyman Anthony Brindisi announced that Utica College has been awarded a $2.5 million grant from the state that will be used to make improvements…
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Rome New York: Welcome Home
Originally posted on The Urban Phoenix:
Preface On January 13th, 2015 I clicked “Publish” on my first small cities blog post featuring my visit to Utica New York. Thirty-six hours, two radio interviews and 25,000 views later, I realized just…
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