Category Archives: Uncategorized

Mix modelling muddles marketers

Originally posted on Marketing Science:
I think econometric modelling is over used in marketing. And routinely produces misleading results. Let me explain… Warning: people who make their living from such modelling may not like what I have to say. Astrology,…

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Ads Temporarily On

I’m testing something now and have temporarily turned on WordPress’s WordAds. I’ll turn them off in a day or two.

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Purple Cow – where’s the beef ?

Originally posted on Marketing Science:
There is a small, nay large, industry that makes claims like: “consumer behaviour has changed radically” “marketing doesn’t work anymore” And yet then presents nothing more than a repackaging of the orthodoxy. For example, Seth…

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Answering critics

Originally posted on Marketing Science:
Our critics have been few, and rather kind (nothing of substance has been raised). Now and then a marketing guru issues a thinly disguised advertisement for their consulting services that tries to have a go…

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Native Advertising: The Laughs Don’t Stop

I ran a quick article on native advertising yesterday. Lo and behold, my article was picked up by a Twitter handle that tweets out positive news about native advertising. Looks like the bot never read the article. Get some machine learning … Continue reading

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Rise of the Bot: Organic Traffic is “Over”

You now have to treat every digital impression under the assumption that it’s not human and is fraud. Fraudulent impression are not the exception; they are the rule. Be skeptical. Continue reading

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Remove Adjectives To Confirm B.S.

Remove the adjectives in the marketing presentations you hear. It’s a no-fail B.S. detector. Continue reading

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Gaming AdTech: Easier Than Go Fish

How easy is it to game the AdTech ecosystem and steal–yes, steal–money from advertisers? Incredibly easy. The sad thing is that very few players in the industry care enough to do anything about it. Continue reading

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Mistaking Surveillance for Advertising

Want to win in marketing? Think like a marketer, not the NSA. Surveillance doesn’t equal marketing strategy. Continue reading

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Utica College Receives $2.5 Million Grant for Athletic Facilities

Originally posted on The Tangerine:
Nicholas Souza, News/Online Editor On Feb. 4, Senator Joseph Griffo and Assemblyman Anthony Brindisi announced that Utica College has been awarded a $2.5 million grant from the state that will be used to make improvements…

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