Category Archives: Uncategorized

Talent > Systems

Posted on Wednesday, 13 June 2018 8:47 am by

“Any industry that values systems and processes over talent is an industry in decay.” Wrote Bob Hoffman today, reminding us that the adtech, martech, …aaS, and whatever other stuff we’ve cobbled into a tech stack isn’t our secret sauce. Like … Continue reading →

Posted in Uncategorized | Tagged , , , , | Leave a comment

The Finish Line in the Race to the Bottom

Posted on Thursday, 11 January 2018 8:48 am by

Last night, I was doing some analysis of a premium publisher’s site. I encountered RPM optimization in all its glory. And it made me sad and sick. The malvertising at left attempts to: Hijack browser settings Encourage installation of a … Continue reading →

Posted in Data, digital marketing, Media, Privacy, Rants, Security, Uncategorized | Tagged , , , , , | 1 Comment

Mix modelling muddles marketers

Posted on Tuesday, 29 August 2017 5:54 am by

Originally posted on Marketing Science:
I think econometric modelling is over used in marketing. And routinely produces misleading results. Let me explain… Warning: people who make their living from such modelling may not like what I have to say. Astrology,…

Posted in Uncategorized | Leave a comment

Ads Temporarily On

I’m testing something now and have temporarily turned on WordPress’s WordAds. I’ll turn them off in a day or two.

Aside | Posted on Tuesday, 1 August 2017 8:11 am by | Leave a comment

Purple Cow – where’s the beef ?

Posted on Wednesday, 26 July 2017 10:05 am by

Originally posted on Marketing Science:
There is a small, nay large, industry that makes claims like: “consumer behaviour has changed radically” “marketing doesn’t work anymore” And yet then presents nothing more than a repackaging of the orthodoxy. For example, Seth…

Posted in Uncategorized | Leave a comment

Answering critics

Posted on Thursday, 2 March 2017 11:25 am by

Originally posted on Marketing Science:
Our critics have been few, and rather kind (nothing of substance has been raised). Now and then a marketing guru issues a thinly disguised advertisement for their consulting services that tries to have a go…

Posted in Uncategorized | Leave a comment

Native Advertising: The Laughs Don’t Stop

I ran a quick article on native advertising yesterday. Lo and behold, my article was picked up by a Twitter handle that tweets out positive news about native advertising. Looks like the bot never read the article. Get some machine learning … Continue reading →

Aside | Posted on Wednesday, 15 February 2017 12:10 pm by | Leave a comment

Rise of the Bot: Organic Traffic is “Over”

Posted on Friday, 10 February 2017 10:19 am by

You now have to treat every digital impression under the assumption that it’s not human and is fraud. Fraudulent impression are not the exception; they are the rule. Be skeptical. Continue reading →

Posted in Marketing, Uncategorized | Tagged , , , , , | Leave a comment

Remove Adjectives To Confirm B.S.

Remove the adjectives in the marketing presentations you hear. It’s a no-fail B.S. detector. Continue reading →

Aside | Posted on Friday, 13 January 2017 2:32 pm by | Tagged , , , | Leave a comment

Gaming AdTech: Easier Than Go Fish

Posted on Sunday, 27 November 2016 9:27 am by

How easy is it to game the AdTech ecosystem and steal–yes, steal–money from advertisers? Incredibly easy. The sad thing is that very few players in the industry care enough to do anything about it. Continue reading →

Posted in Data, Marketing, Media, Tactics, Uncategorized | Tagged , , , , | Leave a comment