markpilip
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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- @acfou I hope that ultimately having those #adtech companies on one’s resume be like having Facebook on the CV. A d… twitter.com/i/web/status/1…/ / 9 hours ago
- @nytopinion @profgalloway @karaswisher The algorithms are often created by socially inept agoraphobic programmers.… twitter.com/i/web/status/1…/ / 9 hours ago
- RT @nandoodles: I’m gonna be a lil sad if I don’t see this story in your newsletter next week @AdContrarian 🥺/ / 9 hours ago
- RT @nandoodles: No surprises here. At the end of the day, the adtech platforms you work with are not working for you or your brand. They’r…/ / 9 hours ago
- RT @nandoodles: I want to be very clear what this means for YOU as an advertiser, who may have been upsold a “brand safety” solution. They…/ / 9 hours ago
- RT @nandoodles: Here’s @Google talking big talk about how seriously they take sanctions law. But if I didn’t DM their team, how much longer…/ / 9 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
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Categories
Category Archives: Uncategorized
Ads back on temporarily
I just turned the WordPress WordAds monetization tool back on. Doing a little test.
Posted in Uncategorized
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The silence of the fake influencers and lack-of-thought leaders is deafening…
Originally posted on The Malcolm Auld Blog:
Those who have read my missives or attended my seminars, are aware I’ve been calling out the online zealots and their snake-oil since the invention of the information superhighway. So here’s today’s polite…
Posted in Uncategorized
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Talent > Systems
“Any industry that values systems and processes over talent is an industry in decay.” Wrote Bob Hoffman today, reminding us that the adtech, martech, …aaS, and whatever other stuff we’ve cobbled into a tech stack isn’t our secret sauce. Like … Continue reading
Posted in Uncategorized
Tagged adtech, Bob Hoffman, leadership, martech, organization
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Mix modelling muddles marketers
Originally posted on Marketing Science:
I think econometric modelling is over used in marketing. And routinely produces misleading results. Let me explain… Warning: people who make their living from such modelling may not like what I have to say. Astrology,…
Posted in Uncategorized
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I’m testing something now and have temporarily turned on WordPress’s WordAds. I’ll turn them off in a day or two.
Tuesday, 1 August 2017 8:11 am
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Purple Cow – where’s the beef ?
Originally posted on Marketing Science:
There is a small, nay large, industry that makes claims like: “consumer behaviour has changed radically” “marketing doesn’t work anymore” And yet then presents nothing more than a repackaging of the orthodoxy. For example, Seth…
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Answering critics
Originally posted on Marketing Science:
Our critics have been few, and rather kind (nothing of substance has been raised). Now and then a marketing guru issues a thinly disguised advertisement for their consulting services that tries to have a go…
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I ran a quick article on native advertising yesterday. Lo and behold, my article was picked up by a Twitter handle that tweets out positive news about native advertising. Looks like the bot never read the article. Get some machine learning … Continue reading
Wednesday, 15 February 2017 12:10 pm
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Rise of the Bot: Organic Traffic is “Over”
You now have to treat every digital impression under the assumption that it’s not human and is fraud. Fraudulent impression are not the exception; they are the rule. Be skeptical. Continue reading
Posted in Marketing, Uncategorized
Tagged AdExchanger, bots, fraud, IVT, NHT, Topix
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