Category Archives: Uncategorized

Remove Adjectives To Confirm B.S.

Remove the adjectives in the marketing presentations you hear. It’s a no-fail B.S. detector. Continue reading

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Gaming AdTech: Easier Than Go Fish

How easy is it to game the AdTech ecosystem and steal–yes, steal–money from advertisers? Incredibly easy. The sad thing is that very few players in the industry care enough to do anything about it. Continue reading

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Mistaking Surveillance for Advertising

Want to win in marketing? Think like a marketer, not the NSA. Surveillance doesn’t equal marketing strategy. Continue reading

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Utica College Receives $2.5 Million Grant for Athletic Facilities

Originally posted on The Tangerine:
Nicholas Souza, News/Online Editor On Feb. 4, Senator Joseph Griffo and Assemblyman Anthony Brindisi announced that Utica College has been awarded a $2.5 million grant from the state that will be used to make improvements…

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Rome New York: Welcome Home

Originally posted on The Urban Phoenix:
Preface On January 13th, 2015 I clicked “Publish” on my first small cities blog post featuring my visit to Utica New York.  Thirty-six hours, two radio interviews and 25,000 views later, I realized just…

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Utica Callback…

Originally posted on The Urban Phoenix:
To my followers who are not from Utica, I’m sorry… I just can’t get enough of these Central New Yorkers.  They’re pretty awesome. Today I sent out a press release about my latest adventure…

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Utica, New York: A Day of Fun, A Story of Hope

Originally posted on The Urban Phoenix:
So often we think of vacations as far away places where we spend lots of money for 3-7 days of relaxation, activities and bliss.  Vacations are seen as things we reach for but experience…

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2014 in review

The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog. Here’s an excerpt: A San Francisco cable car holds 60 people. This blog was viewed about 2,300 times in 2014. If it were a cable car, it … Continue reading

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9-11

Thirteen years ago today, almost 3,000 people were murdered. One was my friend and Utica College classmate Margaret Echtermann. I miss her because I enjoyed her company, intelligence and sense of fun. I’m upset because she offered so much to the world that was … Continue reading

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What’s Up With WhatsApp?

I haven’t had a lot of time to think about Facebook’s acquisition of WhatsApp. But my former IMP colleague Larry Solomon has been thinking about it. He recently emailed to ask my thoughts, which are published on his blog here.

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