Tag Archives: bots

Occam’s Bots

I was reading “Mythbusting Digital Ad Fraud” by Dr. Augustine Fou this morning and this quote struck me: “Do you think humans really spend 30 mins a day ON AVERAGE watching videos on mobile? They may, but there is an … Continue reading →

Aside | Posted on Tuesday, 6 June 2017 7:18 am by | Tagged , , , , | Leave a comment

Ad Fraud Crash Course

Posted on Thursday, 6 April 2017 12:33 pm by

It’s relatively easy to educate yourself on advertising fraud. There’s a bunch of good videos from security expertis and, yes ad fraud prevention vendors, about how it works and what you–as an advertiser or agency–might be able to do about it. Continue reading →

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Rise of the Bot: Organic Traffic is “Over”

Posted on Friday, 10 February 2017 10:19 am by

You now have to treat every digital impression under the assumption that it’s not human and is fraud. Fraudulent impression are not the exception; they are the rule. Be skeptical. Continue reading →

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