The typical recipient of your digital impression.

I was reading “Mythbusting Digital Ad Fraud” by Dr. Augustine Fou this morning and this quote struck me:

“Do you think humans really spend 30 mins a day ON AVERAGE watching videos on mobile? They may, but there is an alternative explanation for that.”

You can torture yourself to understand a world with statistics like the above, that publishers, platforms, and ad tech providers are happy to provide. You can, and should, ask “why” often and as much as possible. Maybe the statistics are right. Or maybe Occam was right, and the answer is “bots.”