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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Daily Archives: Friday, 30 June 2017 3:05 pm
We all think we know what an auction is. We conjure up the sound of the gavel falling to the high bidder and the horses being led away into the winner’s transporters. In theory, programmatic auctions for digital advertising should … Continue reading
Friday, 30 June 2017 3:05 pm
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Your Mission and Vision are Lousy
I was talking about company mission and vision statements with Paresh Shah, a good and smart friend of mine. During the discussion, he gave me a simple rule to see if your mission was good or not: “Write out the … Continue reading
Posted in Branding, Marketing, Philosophy, Product Development, Strategy
Tagged mission, strategy, vision
Comments Off on Your Mission and Vision are Lousy
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