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Recent Posts
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
Twitter Updates
- RT @fivehundredaire: @RebeccaKKatz @AnandWrites This worked for me: howtogeek.com/363097/how-to-…/ / 5 hours ago
- I’ve said it over and over: Facebook execs knew of their phony numbers and participated in a scheme to defraud adve… twitter.com/i/web/status/1…/ / 5 hours ago
- RT @acfou: I agree forbes.com/sites/augustin… "A family drinks 4 quarts of milk weekly. No amount of milk advertising is going to get them t…/ / 5 hours ago
- RT @ehdecker: "While 75% of WPP employees are under 40, 24% of doctors and 26% of lawyers are. Apparently experience and maturity are value…/ / 5 hours ago
- RT @acfou: "More is not always better. More crap just means more crap." forbes.com/sites/augustin…/ / 5 hours ago
- RT @816nyc: Publishing, advertising, media, so many industries built on the wisdom of those who have lived through decades... in the Zucker…/ / 18 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: vision
Your Mission and Vision are Lousy
I was talking about company mission and vision statements with Paresh Shah, a good and smart friend of mine. During the discussion, he gave me a simple rule to see if your mission was good or not: “Write out the … Continue reading
Posted in Branding, Marketing, Philosophy, Product Development, Strategy
Tagged mission, strategy, vision
Vision’s All You’ve Got
You might hire the smartest data scientists available. You might develop a product that has benefits that push all the user buttons. You might price that product perfectly. You might distribute it perfectly. You might create the most clever campaign … Continue reading
Posted in Branding, Philosophy, Product Development
Tagged product development, strategy, vision, Why
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