Tag Archives: vision

Your Mission and Vision are Lousy

I was talking about company mission and vision statements with Paresh Shah, a good and smart friend of mine. During the discussion, he gave me a simple rule to see if your mission was good or not: “Write out the … Continue reading

Posted in Branding, Marketing, Philosophy, Product Development, Strategy | Tagged , ,

Vision’s All You’ve Got

You might hire the smartest data scientists available. You might develop a product that has benefits that push all the user buttons. You might price that product perfectly. You might distribute it perfectly. You might create the most clever campaign … Continue reading

Posted in Branding, Philosophy, Product Development | Tagged , , , | 3 Comments