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Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- @profgalloway I don’t think having a background in tech matters. If you can successfully fog a mirror, you should b… twitter.com/i/web/status/1…/ / 47 minutes ago
- I better put in for the vacation day to be there! Gonna be a blast. @LouBorrelli twitter.com/ucpioneers/sta…/ / 54 minutes ago
- @AdContrarian My copy is on the way!/ / 1 hour ago
- @MalcolmAuld Maybe his shit copy was written by whatever marketing automation fantasy he was babbling about?/ / 1 hour ago
- And next decade may be a re-run as advertisers continue to shovel money to the duopoly and pitch whatever is left o… twitter.com/i/web/status/1…/ / 1 hour ago
- RT @UCPioneers: Reilly Named UCHC Goalie of the Week bit.ly/2SWiMd5/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: vision
Your Mission and Vision are Lousy
I was talking about company mission and vision statements with Paresh Shah, a good and smart friend of mine. During the discussion, he gave me a simple rule to see if your mission was good or not: “Write out the … Continue reading
Posted in Branding, Marketing, Philosophy, Product Development, Strategy
Tagged mission, strategy, vision
Vision’s All You’ve Got
You might hire the smartest data scientists available. You might develop a product that has benefits that push all the user buttons. You might price that product perfectly. You might distribute it perfectly. You might create the most clever campaign … Continue reading
Posted in Branding, Philosophy, Product Development
Tagged product development, strategy, vision, Why
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