markpilip
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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- @vinny_rinaldi3 Tastes even better…/ / 7 hours ago
- Corn squeezins https://t.co/CWBNHuYNRL/ / 8 hours ago
- @acfou @kfranasz Looks like the fraudsters will have a lucrative several years (likely more) spoofing FLoC cohorts, @acfou?/ / 20 hours ago
- RT @ProfByron: Segmentation is fine. Let’s understand customer heterogeneity. But let’s not then target to exclude potential buyers./ / 21 hours ago
- @tomfgoodwin Most CRM jockeys measure unsub rate, thinking they’ve got the negative impact thing under control. Mos… twitter.com/i/web/status/1…/ / 23 hours ago
- @tomfgoodwin Planet CRM. But they have no idea that the planet is in another galaxy./ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
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Categories
Tag Archives: Why
The Point of Education
The point of education is not to learn from a predetermined set of knowledge. Nor is it to learn how to learn or how to fish for yourself. The point of education is to learn how to teach yourself.
Vision’s All You’ve Got
You might hire the smartest data scientists available. You might develop a product that has benefits that push all the user buttons. You might price that product perfectly. You might distribute it perfectly. You might create the most clever campaign … Continue reading
Posted in Branding, Philosophy, Product Development
Tagged product development, strategy, vision, Why
3 Comments
Real Innovation…
…changes the courses of industries, if not society. Real innovation gives us the lightbulb, Linux, and the Internet. Real innovation also breaks your company’s current profit model, organizational structure and strategies. Real innovation is also messy, scary and “dangerous” to … Continue reading
Posted in Branding, Communications, Leadership, Product Development
Tagged communications, product development, Simon Sinek, Why
1 Comment
Business = People
“If you don’t understand people, you don’t understand business.” Simon Sinek hits the nail on the head in an important talk at Behance’s recent design conference. Worth the time and it all starts with Why?
Posted in Branding, Leadership, Philosophy
Tagged communication, Sinek, Why
Comments Off on Business = People
The Power of a Strong “Why” Statement
“Why are you here?” That’s my first interview question. It’s surprising how many people get rattled out of the gate by that question. Yet if you bump into an American in Paris tomorrow and ask the same question, you get … Continue reading
Posted in Career
Tagged excel, hiring, interviews, Why
Comments Off on The Power of a Strong “Why” Statement
Marketing Ain’t Stealing
Simon Sinek’s post today covers a couple of faux products he purchased recently by mistake. His mistake. The companies that he purchased these products from had full intent of stealing his money by selling fake products and, ironically, destroying their … Continue reading
