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Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
- @NickSherrard @tomfgoodwin No. If they’re big boys/big girls they can tell their own ***ing stories. I’ll tell my own. Without PowerPoint./ / 1 day ago
- Friends—always, ALWAYS look at the placements (websites, apps, etc.). If you get this instead, be very skeptical. D… twitter.com/i/web/status/1…/ / 3 days ago
- RT @uticacollege: Utica College continues to grow! "It’s the latest in a string of campus improvements designed to support growing academi…/ / 3 days ago
- @AdContrarian Would love to see the brief on that: “Make a shit ad.” Job done./ / 3 days ago
- @john__rosevear The consulting industry has bamboozled executives into thinking that problem-solving is a) only tau… twitter.com/i/web/status/1…/ / 3 days ago
- RT @johnwilander: "Two years ago, Apple launched an aggressive battle against ads that track users across the web. Today executives in the…/ / 3 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Why
The Point of Education
The point of education is not to learn from a predetermined set of knowledge. Nor is it to learn how to learn or how to fish for yourself. The point of education is to learn how to teach yourself.
Posted in Philosophy
Tagged education, Why
Vision’s All You’ve Got
You might hire the smartest data scientists available. You might develop a product that has benefits that push all the user buttons. You might price that product perfectly. You might distribute it perfectly. You might create the most clever campaign … Continue reading
Posted in Branding, Philosophy, Product Development
Tagged product development, strategy, vision, Why
3 Comments
Real Innovation…
…changes the courses of industries, if not society. Real innovation gives us the lightbulb, Linux, and the Internet. Real innovation also breaks your company’s current profit model, organizational structure and strategies. Real innovation is also messy, scary and “dangerous” to … Continue reading
Posted in Branding, Communications, Leadership, Product Development
Tagged communications, product development, Simon Sinek, Why
1 Comment
Business = People
“If you don’t understand people, you don’t understand business.” Simon Sinek hits the nail on the head in an important talk at Behance’s recent design conference. Worth the time and it all starts with Why?
Posted in Branding, Leadership, Philosophy
Tagged communication, Sinek, Why
The Power of a Strong “Why” Statement
“Why are you here?” That’s my first interview question. It’s surprising how many people get rattled out of the gate by that question. Yet if you bump into an American in Paris tomorrow and ask the same question, you get … Continue reading
Posted in Career
Tagged excel, hiring, interviews, Why
Marketing Ain’t Stealing
Simon Sinek’s post today covers a couple of faux products he purchased recently by mistake. His mistake. The companies that he purchased these products from had full intent of stealing his money by selling fake products and, ironically, destroying their … Continue reading
