Tag Archives: Sinek

Publicity First Doesn’t Work Anymore

Posted on Friday, 16 December 2011 9:23 am by

Louis CK’s recent direct-to-Internet video success teaches us something that most companies don’t get, or don’t want to get. It’s not about publicity anymore. The press release or the advertising campaign shouldn’t be the first thing you think about.  Sure, … Continue reading →

Posted in Branding, Communications | Tagged , , ,

Business = People

Posted on Friday, 19 August 2011 5:02 am by

“If you don’t understand people, you don’t understand business.” Simon Sinek hits the nail on the head in an important talk at Behance’s recent design conference. Worth the time and it all starts with Why?

Posted in Branding, Leadership, Philosophy | Tagged , ,

Marketing Ain’t Stealing

Posted on Wednesday, 23 March 2011 10:12 am by

Simon Sinek’s post today covers a couple of faux products he purchased recently by mistake.  His mistake.  The companies that he purchased these products from had full intent of stealing his money by selling fake products and, ironically, destroying their … Continue reading →

Posted in Marketing, Rants | Tagged , , , , ,