Tag Archives: Sinek

Publicity First Doesn’t Work Anymore

Louis CK’s recent direct-to-Internet video success teaches us something that most companies don’t get, or don’t want to get. It’s not about publicity anymore. The press release or the advertising campaign shouldn’t be the first thing you think about.  Sure, … Continue reading

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Business = People

“If you don’t understand people, you don’t understand business.” Simon Sinek hits the nail on the head in an important talk at Behance’s recent design conference. Worth the time and it all starts with Why?

Posted in Branding, Leadership, Philosophy | Tagged , ,

Marketing Ain’t Stealing

Simon Sinek’s post today covers a couple of faux products he purchased recently by mistake.  His mistake.  The companies that he purchased these products from had full intent of stealing his money by selling fake products and, ironically, destroying their … Continue reading

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