Tag Archives: promotion

You still have to build something worth talking about for people to talk about it. Continue reading

Posted on by markpilip | Comments Off on Now, Nobody Will Read About It

Publicity First Doesn’t Work Anymore

Louis CK’s recent direct-to-Internet video success teaches us something that most companies don’t get, or don’t want to get. It’s not about publicity anymore. The press release or the advertising campaign shouldn’t be the first thing you think about.  Sure, … Continue reading

Posted in Branding, Communications | Tagged , , , | Comments Off on Publicity First Doesn’t Work Anymore