Tag Archives: promotion

Now, Nobody Will Read About It

You still have to build something worth talking about for people to talk about it. Continue reading

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Publicity First Doesn’t Work Anymore

Louis CK’s recent direct-to-Internet video success teaches us something that most companies don’t get, or don’t want to get. It’s not about publicity anymore. The press release or the advertising campaign shouldn’t be the first thing you think about.  Sure, … Continue reading

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