markpilip
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Recent Posts
- Worst Ad Ever? Tuesday, 27 June 2017 9:13 am
- Decent Direct Mail Tuesday, 13 June 2017 7:20 am
- Occam’s Bots Tuesday, 6 June 2017 7:18 am
- A Thought Experiment: Lobby Ads Wednesday, 31 May 2017 11:59 am
- A Loyalty Program Retort: British Airways Wednesday, 31 May 2017 9:20 am
Twitter Updates
- Worst Ad Ever? markpilip.com/2017/06/27/wor… https://t.co/8U8cNb0HG3/ / 19 hours ago
- RT @tomfgoodwin: Every company should have a department responsible for the opposite of innovation.The making things more simple and work b…/ / 22 hours ago
- RT @TheBotLebowski: I do mind, the Dude minds. This will not stand, ya know, this aggression will not stand, man./ / 2 days ago
- RT @WeldPond: Ad blockers are a security control. twitter.com/brianhonan/sta…/ / 3 days ago
- RT @uticaadmissions: @uticacollege admissions counselor, Marie Hage, takes on D.C. with Young Scholars Program! https://t.co/LZ51KZmq5J/ / 3 days ago
- RT @FioraAeterna: how is this a real company motto https://t.co/ylygLASYBf/ / 5 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- 2012 adtech advertising analysis apple Bob Hoffman branding career communications D-Day data digital marketing digital media direct marketing fraud Google ideas leadership marketing Mark Ritson media meetings online advertising organization philosophy planning predictions privacy product development programmatic sales security Simon Sinek social media strategy targeting technology thinking travel Why
Categories
Tag Archives: PR
Now, Nobody Will Read About It
You still have to build something worth talking about for people to talk about it. Continue reading
Reacting to Mainstream Media Articles
The recent retraction by This American Life of the episode about Foxconn’s iPad factory working conditions demonstrates why my immediate reaction to stories published by the mainstream media is appropriate. Wait. Apple’s slow/no response to the original story turned out … Continue reading
Publicity First Doesn’t Work Anymore
Louis CK’s recent direct-to-Internet video success teaches us something that most companies don’t get, or don’t want to get. It’s not about publicity anymore. The press release or the advertising campaign shouldn’t be the first thing you think about. Sure, … Continue reading
