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Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- @acfou @WeAreConfiant @CleanCreative @GeoEdgePro Yeah I’m seeing a lot more ads from the likes of @DrGundry and eve… twitter.com/i/web/status/1…/ / 1 hour ago
- Lots of good information here from our Provost, Pioneers. If you’re not on, please look for a replay. twitter.com/uticacollege/s…/ / 5 hours ago
- RT @tomfgoodwin: Stop dicking around with your logos & do something more helpful, paying staff maybe be a nice start? Use your locations to…/ / 7 hours ago
- The good @dmarti nails it. Why in the world—aside from #Monopoly—should your local plumber or restaurant ship 60% o… twitter.com/i/web/status/1…/ / 7 hours ago
- A lot of the brand babblers have no idea of, nor experience with, all aspects of the marketing mix. Heuristic: A se… twitter.com/i/web/status/1…/ / 7 hours ago
- RT @vinny_rinaldi3: Leadership starts at the top with @uticagh. Everyone who enters the program a kid leaves with a lifelong perspective th…/ / 12 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: PR
Were You the Same in 2014?
Facebook is pumping out a lot of spin these days. They’re trying to make us forget they ran (and continue to run) a massive, unregulated surveillance operation. They’re trying to distance themselves from Cambridge Analytica in any way possible, before … Continue reading
Now, Nobody Will Read About It
You still have to build something worth talking about for people to talk about it. Continue reading
Reacting to Mainstream Media Articles
The recent retraction by This American Life of the episode about Foxconn’s iPad factory working conditions demonstrates why my immediate reaction to stories published by the mainstream media is appropriate. Wait. Apple’s slow/no response to the original story turned out … Continue reading
Posted in Communications
Tagged apple, communications, media, PR
Publicity First Doesn’t Work Anymore
Louis CK’s recent direct-to-Internet video success teaches us something that most companies don’t get, or don’t want to get. It’s not about publicity anymore. The press release or the advertising campaign shouldn’t be the first thing you think about. Sure, … Continue reading
