Tag Archives: PR

Facebook is pumping out a lot of spin these days. They’re trying to make us forget they ran (and continue to run) a massive, unregulated surveillance operation. They’re trying to distance themselves from Cambridge Analytica in any way possible, before … Continue reading

Posted on by markpilip | Comments Off on Were You the Same in 2014?

You still have to build something worth talking about for people to talk about it. Continue reading

Posted on by markpilip | Comments Off on Now, Nobody Will Read About It

Reacting to Mainstream Media Articles

The recent retraction by This American Life of the episode about Foxconn’s iPad factory working conditions demonstrates why my immediate reaction to stories published by the mainstream media is appropriate. Wait. Apple’s slow/no response to the original story turned out … Continue reading

Posted in Communications | Tagged , , , | Comments Off on Reacting to Mainstream Media Articles

Publicity First Doesn’t Work Anymore

Louis CK’s recent direct-to-Internet video success teaches us something that most companies don’t get, or don’t want to get. It’s not about publicity anymore. The press release or the advertising campaign shouldn’t be the first thing you think about.  Sure, … Continue reading

Posted in Branding, Communications | Tagged , , , | Comments Off on Publicity First Doesn’t Work Anymore