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Recent Posts
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
- Buy direct Sunday, 10 February 2019 1:14 pm
Twitter Updates
- RT @slpng_giants: This is the man that @facebook @YouTube and @twitter fought to keep on their platforms for over a year. https://t.co/ge…/ / 2 hours ago
- I’m not a resident of NY, so aside from my beloved @uticacollege , I have no #skininthegame But @WaysAndMeansNY I… twitter.com/i/web/status/1…/ / 2 hours ago
- She’s done humanity a massive disservice. twitter.com/dr_draper/stat…/ / 2 hours ago
- RT @johnnyryan: Major publisher group @DCNorg tells regulators "the sky won't fall" if RTB switches to safe, non-personal data. @jason_kin…/ / 2 hours ago
- I’m thinking this might allow parties in digital advertising to securely compare datasets and exchange only necessa… twitter.com/i/web/status/1…/ / 2 hours ago
- I was able to keep breakfast down. Now had “mobile-fluid activists” been there, it would have been messy here. twitter.com/tomfgoodwin/st…/ / 2 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: PR
Were You the Same in 2014?
Facebook is pumping out a lot of spin these days. They’re trying to make us forget they ran (and continue to run) a massive, unregulated surveillance operation. They’re trying to distance themselves from Cambridge Analytica in any way possible, before … Continue reading
Now, Nobody Will Read About It
You still have to build something worth talking about for people to talk about it. Continue reading
Reacting to Mainstream Media Articles
The recent retraction by This American Life of the episode about Foxconn’s iPad factory working conditions demonstrates why my immediate reaction to stories published by the mainstream media is appropriate. Wait. Apple’s slow/no response to the original story turned out … Continue reading
Posted in Communications
Tagged apple, communications, media, PR
Publicity First Doesn’t Work Anymore
Louis CK’s recent direct-to-Internet video success teaches us something that most companies don’t get, or don’t want to get. It’s not about publicity anymore. The press release or the advertising campaign shouldn’t be the first thing you think about. Sure, … Continue reading
