Now, Nobody Will Read About It

Funny how things change. In 2011, I wrote that nobody will write about a lousy product, despite the best efforts of your Marcom team. By 2017, because of all the useless viral and social sites, you can get “press” on anything.

It’s just that nobody (aside from bots) will read it.

Takeaway: You still have to build something worth talking about for people to talk about it.

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