Assume Fraud Is Worse

When you’re looking to reduce your ad fraud rates, always:

  • Pick the vendor that detects the most fraud
  • Check every impression (not a sample) for fraud
  • Look for brokered traffic (it’s garbage)
  • Assume fraud is worse than you think
  • Don’t be obsessed by scale

Most importantly, stop advertising to audiences. Advertise to people. And win.

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