Category Archives: fraud

You’re Probably Laundering Oligarch Bucks

It seems the ad fraud perpetrated by the adtech industry on advertisers (by design) might help some other folks out. Like Russian oligarchs with their stolen loot. It is way easier to setup advertising networks to launder one’s stolen dollars … Continue reading

Posted in fraud | Tagged , , | Comments Off on You’re Probably Laundering Oligarch Bucks

Buy direct

There’s only one correct way to buy ads, and that’s direct from the publisher. If you buy any other way you’ll pay too much in adtech tax or get scammed buying something that’s not what you think it is. Probably … Continue reading

Posted in digital marketing, fraud, Media | Tagged , | Comments Off on Buy direct

2.8 billion years of evolution, down the drain

Someday, as expressed in this article by Shelly Palmer, AI and technology will be so good it will be impossible to tell truth from fakes. In other words, we won’t be able to trust our eyes and ears any more. … Continue reading

Posted in fraud, Marketing, Media | Tagged , , , , , , | Comments Off on 2.8 billion years of evolution, down the drain

Your Facebook Rebate

Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading

Posted in digital marketing, fraud, Social Media Marketing | Tagged , , , , , | Comments Off on Your Facebook Rebate

Attacking You With Retargeting

WebKit recently updated WebKit to address “An attacker seeking to track site visitors can take advantage of the user’s HSTS cache to store one bit of information on that user’s device.” in an interesting and understandable technical blog post by … Continue reading

Posted in digital marketing, fraud, Leadership, Privacy, Security | Tagged , , , , | Comments Off on Attacking You With Retargeting

Another day, another case of IoT security lapses. When buying digital media, you should always ask “how many humans are viewing my ads, and how can you prove it to me?” This article from Threatpost describes the extreme lack of … Continue reading

Posted on by markpilip | Comments Off on Who’s Viewing Your Ads? Maybe Your IoT Security Camera.

Media Whitewash

The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading

Posted in Branding, digital marketing, Direct Response, fraud, Media, Social Media Marketing, Strategy | Tagged , , | Comments Off on Media Whitewash

Unilever Drains the Digital Swamp?

Unilever’s Keith Weed will speak at the IAB today. He’ll talk about his frustration with the lack of the “3 Vs” (viewability, verification, value) in social media platforms. But he’s really looking to have his Marc Pritchard moment by threatening … Continue reading

Posted in Branding, digital marketing, fraud, Leadership, Social Media Marketing | Tagged , , , , , | Comments Off on Unilever Drains the Digital Swamp?

The Root of Digital Advertising B.S.

For years, Bob Hoffman has been writing about the delusion held by advertisers that people want to interact with us or our ads. I was an early adopter of that now-disproven fantasy. I bought in back in ’89-’90 when I … Continue reading

Posted in Analysis, Data, digital marketing, fraud, Marketing, Tactics | Tagged , , , | Comments Off on The Root of Digital Advertising B.S.

Digital Marketing Tips From El Al

El Al airlines has never been bombed and only hijacked once. This in spite of being a constant target for well-funded and persistent criminals. An enviable track record. How do they do it? Isaac Yeffet, El Al’s former head of … Continue reading

Posted in Data, digital marketing, fraud, Media, Philosophy, planning, Security, Strategy | Tagged , , , , , , , | Comments Off on Digital Marketing Tips From El Al