markpilip
-
Recent Posts
- Source Level Triage Tuesday, 22 August 2017 9:08 am
- Who’s Going to Debug Digital Advertising? Wednesday, 16 August 2017 11:33 am
- Live by the Algorithm, Die by Same Tuesday, 15 August 2017 9:09 am
- TIKI: You Could Have Been Firmer Monday, 14 August 2017 10:08 am
- How Many Tracking Pixels to Screw in a Light Bulb? Friday, 4 August 2017 11:59 am
Twitter Updates
- RT @Dr_Draper: "Who are we?" "Marketers!" "What do we want?" "That shiny new thing!" "When do we want it?" "Until the next thing!"/ / 15 hours ago
- RT @chiefmartec: “Why the AI Hype Train is Already off the Rails and Why I’m Over AI Already” — @datitran builttoadapt.io/why-the-ai-hyp… #MarTech…/ / 15 hours ago
- RT @ra6bit: Amazon now thinks I'm very interested in buying eclipse glasses. After the eclipse. After I bought some. Machine learn harder,…/ / 17 hours ago
- Glad they're all being patched regularly, right? twitter.com/mikko/status/9…/ / 17 hours ago
- RT @TheWho: Nothing eclipses @KeithMoon . Happy 71st birthday, dear boy! https://t.co/lmZFo3w5op/ / 17 hours ago
- Last year, that would have been “content marketing" twitter.com/tomfgoodwin/st…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- adtech advertising analysis apple Bob Hoffman branding career communications D-Day data digital marketing digital media direct marketing fraud Google ideas leadership marketing marketing strategy Mark Ritson media meetings music online advertising organization philosophy planning predictions privacy product development programmatic sales security Simon Sinek social media strategy targeting technology travel Why
Categories
Category Archives: fraud
Live by the Algorithm, Die by Same
Think your fancy, all-seeing algorithm can’t be gamed? So do the fools at Uber. Unfortunately, it looks like Uber drivers can just switch off the app at once and trigger surge pricing. No complicated competing algorithm, no data scientists needed. Complex … Continue reading
Posted in digital marketing, fraud, Marketing, Philosophy
Tagged algorithms, digital marketing, Uber
Leave a comment
Videri Quam Esse: P&G and Digital Advertising
P&G cut between $100 and $140 million in digital advertising last quarter and sales went up. I don’t mean they were flat or that margins went up through a short-sided strategy of cutting marketing investment. This wasn’t just advertising that sort … Continue reading
Posted in digital marketing, fraud, Marketing, Media, Strategy, Tactics
Tagged digital marketing, duopoly, Facebook, fraud, Google, marketing strategy, P&G, waste
Leave a comment
When Auctions Aren’t Auctions
We all think we know what an auction is. We conjure up the sound of the gavel falling to the high bidder and the horses being led away into the winner’s transporters. In theory, programmatic auctions for digital advertising should … Continue reading
Occam’s Bots
I was reading “Mythbusting Digital Ad Fraud” by Dr. Augustine Fou this morning and this quote struck me: “Do you think humans really spend 30 mins a day ON AVERAGE watching videos on mobile? They may, but there is an … Continue reading
Fake News Root Cause: Digital Advertisers
Somewhere in our rush to use digital media, we got obsessed with reach and the size of audiences (the magic word again) and impressions. We got taken for a ride by the ad tech industry hucksters, who built an almost-perfect money-making machine on top of fake inventory created on phony websites. Continue reading
Posted in fraud, Leadership, Marketing, Philosophy, Rants
Tagged adtech, Digiday, digital marketing, fake news, fraud, journalism, New York Times
Leave a comment
Assume Fraud Is Worse
When you’re looking to reduce your ad fraud rates, always: Pick the vendor that detects the most fraud Check every impression (not a sample) for fraud Look for brokered traffic (it’s garbage) Assume fraud is worse than you think Don’t be … Continue reading
