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Recent Posts
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
- Were You the Same in 2014? Friday, 23 March 2018 8:42 am
- Algorithms: Recipes for Disaster Thursday, 22 March 2018 8:15 am
- Attacking You With Retargeting Wednesday, 21 March 2018 9:06 am
Twitter Updates
- @acfou We used to get service for the Mad Men-era 15%. Now, we complain if the agency has a 5% margin and ignore th… twitter.com/i/web/status/9…/ / 21 hours ago
- RT @AdContrarian: The Phony Value Exchange: This week, as GDPR gets closer, we can expect to hear lots of noise from digi-weasels in the US…/ / 21 hours ago
- RT @waltmossberg: In the new @NewsLitProject web site, there’s a quiz which teaches the difference between legit news sources and fake ones…/ / 21 hours ago
- RT @jason_kint: Questions about Facebook’s NDA with Kogan so he couldn’t speak about harvesting Facebook data. Also really smart question…/ / 21 hours ago
- RT @johnhenderson: How to appear senior in emails: send very short replies which are missing conjunctions and punctuation and are cryptic e…/ / 22 hours ago
- RT @AdContrarian: The Phony Value Exchange: Advertising is essential to the economic structure of the web as it is now configured. But trac…/ / 22 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Category Archives: fraud
Who’s Viewing Your Ads? Maybe Your IoT Security Camera.
Another day, another case of IoT security lapses. When buying digital media, you should always ask “how many humans are viewing my ads, and how can you prove it to me?” This article from Threatpost describes the extreme lack of … Continue reading
Media Whitewash
The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading
Posted in Branding, digital marketing, Direct Response, fraud, Media, Social Media Marketing, Strategy
Tagged digital advertising, Don Marti, Twitter
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Unilever Drains the Digital Swamp?
Unilever’s Keith Weed will speak at the IAB today. He’ll talk about his frustration with the lack of the “3 Vs” (viewability, verification, value) in social media platforms. But he’s really looking to have his Marc Pritchard moment by threatening … Continue reading
Posted in Branding, digital marketing, fraud, Leadership, Social Media Marketing
Tagged digital advertising, IAB, Keith Weed, platforms, transparency, Unilever
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The Root of Digital Advertising B.S.
For years, Bob Hoffman has been writing about the delusion held by advertisers that people want to interact with us or our ads. I was an early adopter of that now-disproven fantasy. I bought in back in ’89-’90 when I … Continue reading
Posted in Analysis, Data, digital marketing, fraud, Marketing, Tactics
Tagged analysis, attribution, MTA, multi-touch attribution
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