Another day, another case of IoT security lapses. When buying digital media, you should always ask “how many humans are viewing my ads, and how can you prove it to me?” This article from Threatpost describes the extreme lack of security in security cameras made by Hanwha Techwin, which feature the Samsung brand name, among others.
Maybe strangers on the Internet want to watch you undress. It’s definite that strangers on the internet want to use your network and the devices on it to commit ad fraud or mine for cryptocurrency.
You should assume the media you’re buying is being viewed, at least in part, by compromised IoT devices unless proven otherwise.