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Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
- @Moosepack Some of the fashionistas in NYC will disagree. (And yeah, it’s workwear for Upstate hunters and fishermen.)/ / 33 minutes ago
- @dhh Google is not only a monopoly, but a criminal organization./ / 36 minutes ago
- RT @G_Price: A typically sensible but powerful mantra from @jdaykin: make sure you are using data to be relevant to more people, not visibl…/ / 39 minutes ago
- RT @UCPioneers: The big day is here! The NY SASH Teddy Bear Toss turns fifteen years old tonight! The sold out game will be televised. Wa…/ / 51 minutes ago
- @NickSherrard @tomfgoodwin No. If they’re big boys/big girls they can tell their own ***ing stories. I’ll tell my own. Without PowerPoint./ / 1 day ago
- Friends—always, ALWAYS look at the placements (websites, apps, etc.). If you get this instead, be very skeptical. D… twitter.com/i/web/status/1…/ / 3 days ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Monthly Archives: April 2018
Default Power
Facebook recently said that most of the 2 billion people on their platform had their personal data scraped. The reason, aside from Facebook’s appallingly sloppy controls over access to data, is defaults. Yesterday, Mark Zuckerberg admitted that most people kept … Continue reading
Posted in Behavioral economics, Data, digital marketing, Security
Tagged data, Facebook, GDPR, Mark Zuckerberg, security
The Forgotten Boolean NOT
I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading
Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics
Tagged audiences, Boolean, BT Sport, logic, merge/purge, Nescafe, reach, Santander
