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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @jason_kint: it's a comically bad idea for the new internal "Privacy Organization" - set up as a result of the $5 billion settlement - r…/ / 1 hour ago
- RT @MarshaCollier: How "Engagement" Makes You Vulnerable to Manipulation and Misinformation on Social Media Algorithms that rank and recom…/ / 1 hour ago
- Zuck has brought fellow frat bro in dad jeans, @boztank, into the bunker with him. He must hear Zhukov approaching.… twitter.com/i/web/status/1…/ / 1 hour ago
- RT @jason_kint: And in the spirit of last week’s Facebook Files from WSJ, he also hates the comparisons to nicotine although as @Moonalice…/ / 1 hour ago
- RT @jason_kint: In a company under global scrutiny for ethical lapses and a harmful core biz model, you don’t place your loyal lieutenant A…/ / 1 hour ago
- @verge Adjusted EBITDA—which means “we just made this up”—is most decidedly NOT profit @verge/ / 13 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Monthly Archives: April 2018
Default Power
Facebook recently said that most of the 2 billion people on their platform had their personal data scraped. The reason, aside from Facebook’s appallingly sloppy controls over access to data, is defaults. Yesterday, Mark Zuckerberg admitted that most people kept … Continue reading
Posted in Behavioral economics, Data, digital marketing, Security
Tagged data, Facebook, GDPR, Mark Zuckerberg, security
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The Forgotten Boolean NOT
I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading
Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics
Tagged audiences, Boolean, BT Sport, logic, merge/purge, Nescafe, reach, Santander
Comments Off on The Forgotten Boolean NOT
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