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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @rich_kirk: @davetrott It all comes down to poorly constucted "identities" media owner side. Results in inefficient media deployment. Br…/ / 9 hours ago
- Absolutely appalling and thanks for the info @allengoldberg Now I’ve got to look around in Virginia for tributes… twitter.com/i/web/status/1…/ / 9 hours ago
- @NatPress Don’t use H or VLOOKUP. You’ll probably restructure your data a few times along the way. Learn INDEX(MATCH) FTW/ / 11 hours ago
- RT @DCNorg: Google accused of ‘deceptive’ location tracking in fresh round of lawsuits theguardian.com/technology/202…/ / 11 hours ago
- Even easier way. Don’t put these surveillance devices in your home. twitter.com/verge/status/1…/ / 11 hours ago
- @D3HkyBiggsy Or Macaulay ² Culkin ²/ / 18 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Monthly Archives: April 2018
Default Power
Facebook recently said that most of the 2 billion people on their platform had their personal data scraped. The reason, aside from Facebook’s appallingly sloppy controls over access to data, is defaults. Yesterday, Mark Zuckerberg admitted that most people kept … Continue reading
Posted in Behavioral economics, Data, digital marketing, Security
Tagged data, Facebook, GDPR, Mark Zuckerberg, security
Comments Off on Default Power
The Forgotten Boolean NOT
I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading
Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics
Tagged audiences, Boolean, BT Sport, logic, merge/purge, Nescafe, reach, Santander
Comments Off on The Forgotten Boolean NOT
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