markpilip
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Recent Posts
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
- Were You the Same in 2014? Friday, 23 March 2018 8:42 am
- Algorithms: Recipes for Disaster Thursday, 22 March 2018 8:15 am
- Attacking You With Retargeting Wednesday, 21 March 2018 9:06 am
Twitter Updates
- I like to think of doing things as a craft, where there’s pride in workmanship. The jets/yachts/luxury offices mean… twitter.com/i/web/status/9…/ / 1 day ago
- A must read, friends. Not sure what’s going on in your digital buys? Call @acfou twitter.com/acfou/status/9…/ / 1 day ago
- This is where the harassment of journalists—now moving into the physical—starts. twitter.com/jason_kint/sta…/ / 1 day ago
- Indeed. We must not allow the current trend of harassment of journalists to cross into physicality. twitter.com/sandykjohnson/…/ / 1 day ago
- RT @markritson: @prjohnston because there are massive opportunity costs in brand positioning. The more words and positioning concepts used…/ / 1 day ago
- @ShailinDhar @acfou I think the 2-3x is driven by the 5% figure. Hard to be great at 5% in that business. Had some… twitter.com/i/web/status/9…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Monthly Archives: April 2018
Default Power
Facebook recently said that most of the 2 billion people on their platform had their personal data scraped. The reason, aside from Facebook’s appallingly sloppy controls over access to data, is defaults. Yesterday, Mark Zuckerberg admitted that most people kept … Continue reading
Posted in Behavioral economics, Data, digital marketing, Security
Tagged data, Facebook, GDPR, Mark Zuckerberg, security
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The Forgotten Boolean NOT
I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading
Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics
Tagged audiences, Boolean, BT Sport, logic, merge/purge, Nescafe, reach, Santander
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