-
markpilip
-
Recent Posts
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
Twitter Updates
- RT @UCPioneers: Laura Meade sets the program's 400 hurdles record for a third straight meet! #WeAreUtica https://t.co/NRqVgnVkff/ / 3 hours ago
- @jason_kint Agree that the breakup would be best—for most companies in general and society as a whole./ / 3 hours ago
- @jason_kint @iab @iab will be on the wrong side./ / 5 hours ago
- Hey @TwitterSupport what's up with this? It's the Russians who are murdering and injuring Ukrainian children.… twitter.com/i/web/status/1…/ / 5 hours ago
- @RALee85 Oh well./ / 5 hours ago
- And this. twitter.com/unclearsignatu…/ / 16 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Daily Archives: Tuesday, 3 April 2018 9:02 am
The Forgotten Boolean NOT
I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading
Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics
Tagged audiences, Boolean, BT Sport, logic, merge/purge, Nescafe, reach, Santander
Comments Off on The Forgotten Boolean NOT
You must be logged in to post a comment.