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Recent Posts
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
- Were You the Same in 2014? Friday, 23 March 2018 8:42 am
- Algorithms: Recipes for Disaster Thursday, 22 March 2018 8:15 am
- Attacking You With Retargeting Wednesday, 21 March 2018 9:06 am
Twitter Updates
- @acfou We used to get service for the Mad Men-era 15%. Now, we complain if the agency has a 5% margin and ignore th… twitter.com/i/web/status/9…/ / 21 hours ago
- RT @AdContrarian: The Phony Value Exchange: This week, as GDPR gets closer, we can expect to hear lots of noise from digi-weasels in the US…/ / 21 hours ago
- RT @waltmossberg: In the new @NewsLitProject web site, there’s a quiz which teaches the difference between legit news sources and fake ones…/ / 21 hours ago
- RT @jason_kint: Questions about Facebook’s NDA with Kogan so he couldn’t speak about harvesting Facebook data. Also really smart question…/ / 21 hours ago
- RT @johnhenderson: How to appear senior in emails: send very short replies which are missing conjunctions and punctuation and are cryptic e…/ / 22 hours ago
- RT @AdContrarian: The Phony Value Exchange: Advertising is essential to the economic structure of the web as it is now configured. But trac…/ / 22 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: audiences
The Forgotten Boolean NOT
I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading
Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics
Tagged audiences, Boolean, BT Sport, logic, merge/purge, Nescafe, reach, Santander
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Humans
How many humans are in each segment of your category buyers? And how many humans are in each audience at each publisher? You need to know the answers to both questions for your campaigns to be successful. Not cookies. Not … Continue reading
Who’s Hurt by Facebook Changes? Look at TAC Ratio.
The Verge’s Silicon Valley editor, Casey Newton, tweeted on Thursday: So many publishers think they have audiences, when what they really have is traffic. I think we’re about to find out who has an audience. To find out who has … Continue reading
Marketing: It’s About People
Segment the universe first, determine your target audiences, and craft offers that appeal to those people. If you’re mostly worried about audience reach or how many devices are in your graph (whatever that is), you’re not marketing. Sorry.
“Audiences” Mostly Aren’t
Unlike theatrical audiences, who pay money and make a conscious decision to invest their time in something, the online audience is very different. Mostly, it’s people (well, actually bots) that have kind of stumbled on your site/app/whatever and are desperately … Continue reading
Posted in Branding, Marketing, Media
Tagged audiences, branding, digital marketing, media, targeting
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