- RT @garicruze: Make your brand matter, yes. But keep it grounded in reality, and stay in your lane. A brand of jalapeño snack chips doesn…/ / 23 hours ago
- RT @profgalloway: CEOs do not, and shouldn't be allowed to, behave this way. If this were the CEO of Kroger or Caterpillar, they’d be gone.…/ / 23 hours ago
- RT @acfou: Yeah, when it's not even remotely plausible, the best explanation is fraud./ / 23 hours ago
- RT @dmarti: Q: We made a groovy co-op. Want to see? A: shut up hippie Q: Download white paper on innovative new blockchain-based governan…/ / 1 day ago
- RT @stephensenn: My comment on a flaw of “The flaws of randomised controlled trials and the reproducibility crisis” https://t.co/3oww6Uw81…/ / 4 days ago
- RT @JasonHirschhorn: The Putinian Candidate: "The WTF He Did Exactly What We Thought He Would Do" Special Edition 07/17/18 Edition of @Medi…/ / 4 days ago
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Tag Archives: audiences
How many humans are in each segment of your category buyers? And how many humans are in each audience at each publisher? You need to know the answers to both questions for your campaigns to be successful. Not cookies. Not … Continue reading
The Verge’s Silicon Valley editor, Casey Newton, tweeted on Thursday: So many publishers think they have audiences, when what they really have is traffic. I think we’re about to find out who has an audience. To find out who has … Continue reading
Segment the universe first, determine your target audiences, and craft offers that appeal to those people. If you’re mostly worried about audience reach or how many devices are in your graph (whatever that is), you’re not marketing. Sorry.
Unlike theatrical audiences, who pay money and make a conscious decision to invest their time in something, the online audience is very different. Mostly, it’s people (well, actually bots) that have kind of stumbled on your site/app/whatever and are desperately … Continue reading