- Coffee table book? It’d be a friggin’ encyclopedia. twitter.com/justshutitoff/…/ / 30 minutes ago
- The ramshackle security of #AdTech vendors is stunning (read the article). You should audit (a proper audit) your “… twitter.com/i/web/status/1…/ / 12 hours ago
- RT @tomfgoodwin: Somehow modern business culture seems to work on avoiding decision making, but being really good at creating lots of plans…/ / 12 hours ago
- RT @jason_kint: Two things here: (1) Facebook, Google bringing entire category down. (2) Marketers, this is your brand trust being steamrol…/ / 12 hours ago
- RT @UCPioneers: Baur Named Empire 8 Pitcher of the Week bit.ly/2FjrX1x/ / 12 hours ago
- RT @acfou: #marketers, you need to get out in front of the coming shockwave that will disrupt #adtech as we know it. Time is NOW to ask f…/ / 12 hours ago
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Tag Archives: audiences
How many humans are in each segment of your category buyers? And how many humans are in each audience at each publisher? You need to know the answers to both questions for your campaigns to be successful. Not cookies. Not … Continue reading
The Verge’s Silicon Valley editor, Casey Newton, tweeted on Thursday: So many publishers think they have audiences, when what they really have is traffic. I think we’re about to find out who has an audience. To find out who has … Continue reading
Segment the universe first, determine your target audiences, and craft offers that appeal to those people. If you’re mostly worried about audience reach or how many devices are in your graph (whatever that is), you’re not marketing. Sorry.
Unlike theatrical audiences, who pay money and make a conscious decision to invest their time in something, the online audience is very different. Mostly, it’s people (well, actually bots) that have kind of stumbled on your site/app/whatever and are desperately … Continue reading