- RT @TheBotLebowski: Smokey, this is not Nam. This is bowling. There are rules./ / 2 days ago
- RT @AAUP: AAUP is standing up for for research and against baseless attacks against science. Read our statement: bit.ly/2QF4MCw ht…/ / 2 days ago
- RT @ProfByron: YouTube is ad supported TV. To quote @LindseyClay “TV isn’t dying, it’s having babies” thedrum.com/opinion/2017/0…/ / 2 days ago
- RT @larriemoss: @PoliticalShort So basically they’re okay with helping a communist government monitor “spy” their citizens in order to squa…/ / 3 days ago
- RT @real_vijay: When I worked at Google, as an engineer on Google News, I was asked to write code to censor news articles in China (circa 2…/ / 3 days ago
- Yep. Those are the folks that say they’re “data driven” and who devalue human judgement. twitter.com/tomfgoodwin/st…/ / 3 days ago
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.
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Tag Archives: audiences
How many humans are in each segment of your category buyers? And how many humans are in each audience at each publisher? You need to know the answers to both questions for your campaigns to be successful. Not cookies. Not … Continue reading
The Verge’s Silicon Valley editor, Casey Newton, tweeted on Thursday: So many publishers think they have audiences, when what they really have is traffic. I think we’re about to find out who has an audience. To find out who has … Continue reading
Segment the universe first, determine your target audiences, and craft offers that appeal to those people. If you’re mostly worried about audience reach or how many devices are in your graph (whatever that is), you’re not marketing. Sorry.
Unlike theatrical audiences, who pay money and make a conscious decision to invest their time in something, the online audience is very different. Mostly, it’s people (well, actually bots) that have kind of stumbled on your site/app/whatever and are desperately … Continue reading