Segment the universe first, determine your target audiences, and craft offers that appeal to those people. If you’re mostly worried about audience reach or how many devices are in your graph (whatever that is), you’re not marketing. Sorry.
markpilip
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Recent Posts
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
- Were You the Same in 2014? Friday, 23 March 2018 8:42 am
- Algorithms: Recipes for Disaster Thursday, 22 March 2018 8:15 am
- Attacking You With Retargeting Wednesday, 21 March 2018 9:06 am
Twitter Updates
- RT @ClareBarry: Flatmate took this in Amsterdam, where cats have evolved into mid-level executives who’ve had enough of everyone’s shit by…/ / 1 day ago
- RT @Dr_Draper: "We don’t know what we do or make or why we exist anymore. It doesn’t help that the people who run the behemoth companies th…/ / 1 day ago
- RT @method_mi: Brands And Agencies Are ‘Resistant’ To Solving Viewability And Ad Fraud, Say Researchers methodmi.com/news/2018/4/23…/ / 1 day ago
- RT @jason_kint: this is such complete garbage. Facebook is a company which makes near 50% margins on $40 billion in ad revenue from vacuumi…/ / 1 day ago
- RT @tomfgoodwin: Great judgement. One of those things some people have and that makes a massive difference, but you can't put on a resume./ / 2 days ago
- RT @Dr_Draper: "You sure we've got enough bullshit in our update this week, Jimmy?" "I've managed to include two acronyms so far, boss."…/ / 2 days ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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