Segment the universe first, determine your target audiences, and craft offers that appeal to those people. If you’re mostly worried about audience reach or how many devices are in your graph (whatever that is), you’re not marketing. Sorry.
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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
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- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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