Segment the universe first, determine your target audiences, and craft offers that appeal to those people. If you’re mostly worried about audience reach or how many devices are in your graph (whatever that is), you’re not marketing. Sorry.
- RT @profcarroll: And the only thing that will reliably solve fraud is an opt-in to tracking to validate human traffic, exactly what adtech…/ / 5 hours ago
- RT @profcarroll: Truth is, until adtech solves its huge fraud problem, its prized analytics harvested from our privacy is virtually worthle…/ / 5 hours ago
- @tomfgoodwin Not worth bothering with production values because most streaming video ads are viewed by bots, and th… twitter.com/i/web/status/1…/ / 7 hours ago
- @dashbot Well at least Facebook doesn’t treat their employee data with any more care than they treat yours. #RICO #Facebook/ / 7 hours ago
- RT @UCPioneers: Women's basketball closed out the fall semester with a 81-64 win over Morrisville State on Saturday! #weareutica https://t.…/ / 7 hours ago
- @Moosepack Some of the fashionistas in NYC will disagree. (And yeah, it’s workwear for Upstate hunters and fishermen.)/ / 1 day ago
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.
- ad fraud
- ad tech
- Bob Hoffman
- digital marketing
- digital media
- direct marketing
- marketing strategy
- Mark Ritson
- product development
- Simon Sinek
- social media