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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Tag Archives: social media
Know and Value Your Customer: A Forgotten Rule
One of the hardest things to teach marketers is that our customers are everything and that our brands are–in the minds and lives of our customers–tiny, inconsequential things. That level of humility can be hard to achieve, but it’s necessary … Continue reading
Posted in Marketing, Strategy
Tagged LTV, social media, strategy
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Ads on blogs
I just had a chance to check my blog. Here’s the type of quality ad that gets served on blogs like mine. Do you know if the creative is automatically generated by some brilliant AI? Or have you ever really … Continue reading
Posted in digital marketing, Direct Response, Marketing, Media, Tactics
Tagged adtech, advertising, digital marketing, digital media, martech, programmatic, social media, targeting
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Facebook is pumping out a lot of spin these days. They’re trying to make us forget they ran (and continue to run) a massive, unregulated surveillance operation. They’re trying to distance themselves from Cambridge Analytica in any way possible, before … Continue reading
Friday, 23 March 2018 8:42 am
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Paywalled, but interesting article at New York Times today on Renee DiResta’s work on peer-to-peer disinformation and how social media can be gamed to lead one into an echo chamber where vaccines can cause autism, planes distribute chemicals via chemtrails, … Continue reading
Monday, 13 November 2017 1:30 pm
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Social Media: “Testing Ugly Early”
An old adage of direct response marketing is “test ugly early.” The reason is that ugly disturbs. And that breaks through and triggers response. The other benefit is that ugly is cheap and quick to produce. Ugly, disturbing, and cheap. … Continue reading
Posted in Leadership, Media, Philosophy
Tagged leadership, philosophy, social media
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Twitter’s NYC Targeting Tribulations: Dunkin’ Donuts Edition
If you don’t know exactly what you are buying in social media, don’t run the impression. Never, ever, trust the algorithm Continue reading
Posted in Marketing, Media, Social Media Marketing, Tactics
Tagged Dunkin' Donuts, segmentation, social media, targeting, Twitter
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Remove the adjectives in the marketing presentations you hear. It’s a no-fail B.S. detector. Continue reading
Friday, 13 January 2017 2:32 pm
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Use Real Metrics, Not Social Media Nonsense
Don’t focus on lousy Facebook social media metrics. Instead,look at sales, retention rates, and ARPU. Don’t waste your time with the little kids’ metrics, which make for easier-to-understand and flashier charts at the next convention you attend. Don’t track them in your data warehouse. Don’t put them in Powerpoint slides. Don’t even talk about them. After all, the people that promulgate this nonsense have told you that they are worthless.
Worry about the things that actually generate profit. And win. Continue reading
Pokémon Go: This Year’s Ice Bucket Challenge
Starting roughly, oh, today, marketers and ad agencies will be asked to “do the same thing as Pokémon Go.” Continue reading
Posted in Communications, Marketing, Media, Product Development, Rants, Tactics
Tagged nintento, pet rock, Pokémon Go, social media, viral
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When Nobody Cares About Your Brand…
…marketing gets easier. Wait, how can that be? As Bob Hoffman reminded us today and as I’ve been saying for years, nobody cares about the vast majority of the products or categories in which they buy. When you dismiss the … Continue reading
Posted in Branding, Communications, Marketing, Philosophy, Sales
Tagged Bob Hoffman, brand, branding, social media
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