Tag Archives: social media

Twitter’s NYC Targeting Tribulations: Dunkin’ Donuts Edition

If you don’t know exactly what you are buying in social media, don’t run the impression. Never, ever, trust the algorithm Continue reading

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Remove Adjectives To Confirm B.S.

Remove the adjectives in the marketing presentations you hear. It’s a no-fail B.S. detector. Continue reading

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Use Real Metrics, Not Social Media Nonsense

Don’t focus on lousy Facebook social media metrics. Instead,look at sales, retention rates, and ARPU. Don’t waste your time with the little kids’ metrics, which make for easier-to-understand and flashier charts at the next convention you attend. Don’t track them in your data warehouse. Don’t put them in Powerpoint slides. Don’t even talk about them. After all, the people that promulgate this nonsense have told you that they are worthless.

Worry about the things that actually generate profit. And win. Continue reading

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Pokémon Go: This Year’s Ice Bucket Challenge

Starting roughly, oh, today, marketers and ad agencies will be asked to “do the same thing as Pokémon Go.” Continue reading

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When Nobody Cares About Your Brand…

…marketing gets easier. Wait, how can that be? As Bob Hoffman reminded us today and as I’ve been saying for years, nobody cares about the vast majority of the products or categories in which they buy. When you dismiss the … Continue reading

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Social Media: How To Focus On The .02%

Before the next social media maniac wants you to invest large swaths of your marketing budget entering into “conversations” with customers and prospective customers, watch this video. Greet them at the door with a calculator and do a little math. Then, … Continue reading

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Sales: Where the Rubber Hits the Road

I’ve seen a lot of articles how Black Friday sales are down around 11% YOY this year. The decrease has been attributed to moving  the sales forward earlier in the week or the increased importance of online sales. What I haven’t … Continue reading

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Don’t Let MBAs Mess With Bourbon

I’m a fan of Maker’s Mark bourbon and usually drink the stuff mixed with Diet Coke, so I wasn’t terribly upset when I heard they were lowering the alcohol volume to 84 proof from 90. I’d never notice the difference. … Continue reading

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Clerks as CEOs

Zynga buys OMGPOP for $180 million–a terrific win for all involved. So CEO Dan Porter took the opportunity to throw one of his team under the bus when he declined a job offer from Zynga. Why not just ignore it and … Continue reading

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