Tag Archives: social media

Social Media: How To Focus On The .02%

Posted on Wednesday, 11 February 2015 8:06 am by markpilip

Before the next social media maniac wants you to invest large swaths of your marketing budget entering into “conversations” with customers and prospective customers, watch this video. Greet them at the door with a calculator and do a little math. Then, … Continue reading →

Posted in Analysis, Branding, Marketing, Media | Tagged , , , | Comments Off on Social Media: How To Focus On The .02%

Sales: Where the Rubber Hits the Road

Posted on Monday, 1 December 2014 1:14 pm by markpilip

I’ve seen a lot of articles how Black Friday sales are down around 11% YOY this year. The decrease has been attributed to moving  the sales forward earlier in the week or the increased importance of online sales. What I haven’t … Continue reading →

Posted in Marketing | Tagged , | Comments Off on Sales: Where the Rubber Hits the Road

Don’t Let MBAs Mess With Bourbon

Posted on Monday, 18 February 2013 9:18 am by markpilip

I’m a fan of Maker’s Mark bourbon and usually drink the stuff mixed with Diet Coke, so I wasn’t terribly upset when I heard they were lowering the alcohol volume to 84 proof from 90. I’d never notice the difference. … Continue reading →

Posted in Branding, Communications, Marketing | Tagged , , , , , | Comments Off on Don’t Let MBAs Mess With Bourbon

Clerks as CEOs

Posted on Monday, 2 April 2012 7:31 am by markpilip

Zynga buys OMGPOP for $180 million–a terrific win for all involved. So CEO Dan Porter took the opportunity to throw one of his team under the bus when he declined a job offer from Zynga. Why not just ignore it and … Continue reading →

Posted in Leadership | Tagged , , , , | 2 Comments