Tag Archives: social media

Sales: Where the Rubber Hits the Road

I’ve seen a lot of articles how Black Friday sales are down around 11% YOY this year. The decrease has been attributed to moving  the sales forward earlier in the week or the increased importance of online sales. What I haven’t … Continue reading

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Don’t Let MBAs Mess With Bourbon

I’m a fan of Maker’s Mark bourbon and usually drink the stuff mixed with Diet Coke, so I wasn’t terribly upset when I heard they were lowering the alcohol volume to 84 proof from 90. I’d never notice the difference. … Continue reading

Posted in Branding, Communications, Marketing | Tagged , , , , ,

Clerks as CEOs

Zynga buys OMGPOP for $180 million–a terrific win for all involved. So CEO Dan Porter took the opportunity to throw one of his team under the bus when he declined a job offer from Zynga. Why not just ignore it and … Continue reading

Posted in Leadership | Tagged , , , , | 2 Comments