markpilip
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Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
- RT @msp1406: Many things in digital marketing these days remind me of this quote https://t.co/HHtWa82U7l/ / 2 hours ago
- RT @AndyHooperMkt: The doctor on fine form twitter.com/Dr_Draper/stat…/ / 4 hours ago
- Funny watching the entitled class freak out at weather-related (lightning) ramp hold here at Dulles. The world won’… twitter.com/i/web/status/1…/ / 4 hours ago
- @nntaleb A book I must buy./ / 5 hours ago
- The #CMO doesn’t have to reinvent anything. The job is to sell more stuff, to more people, for more money, more fre… twitter.com/i/web/status/1…/ / 5 hours ago
- Locales like NYC don’t have to submit to corporate blackmail by the likes of the Four. NYC taxpayers don’t subsidiz… twitter.com/i/web/status/1…/ / 5 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: social media
Sales: Where the Rubber Hits the Road
I’ve seen a lot of articles how Black Friday sales are down around 11% YOY this year. The decrease has been attributed to moving the sales forward earlier in the week or the increased importance of online sales. What I haven’t … Continue reading
Posted in Marketing
Tagged Black Friday, social media
Don’t Let MBAs Mess With Bourbon
I’m a fan of Maker’s Mark bourbon and usually drink the stuff mixed with Diet Coke, so I wasn’t terribly upset when I heard they were lowering the alcohol volume to 84 proof from 90. I’d never notice the difference. … Continue reading
Posted in Branding, Communications, Marketing
Tagged bourbon, brand, communications, Maker's Mark, marketing, social media
Clerks as CEOs
Zynga buys OMGPOP for $180 million–a terrific win for all involved. So CEO Dan Porter took the opportunity to throw one of his team under the bus when he declined a job offer from Zynga. Why not just ignore it and … Continue reading
