Tag Archives: social media

Social Media: How To Focus On The .02%

Before the next social media maniac wants you to invest large swaths of your marketing budget entering into “conversations” with customers and prospective customers, watch this video. Greet them at the door with a calculator and do a little math. Then, … Continue reading

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Sales: Where the Rubber Hits the Road

I’ve seen a lot of articles how Black Friday sales are down around 11% YOY this year. The decrease has been attributed to moving  the sales forward earlier in the week or the increased importance of online sales. What I haven’t … Continue reading

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Don’t Let MBAs Mess With Bourbon

I’m a fan of Maker’s Mark bourbon and usually drink the stuff mixed with Diet Coke, so I wasn’t terribly upset when I heard they were lowering the alcohol volume to 84 proof from 90. I’d never notice the difference. … Continue reading

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Clerks as CEOs

Zynga buys OMGPOP for $180 million–a terrific win for all involved. So CEO Dan Porter took the opportunity to throw one of his team under the bus when he declined a job offer from Zynga. Why not just ignore it and … Continue reading

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