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Recent Posts
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
Twitter Updates
- @SeymourDuncan That intonation makes my ears cringe just looking at it./ / 11 hours ago
- RT @apmassaro3: Russia is a terrorist state/ / 1 day ago
- RT @DefenceU: RAGE. Are we angry? Yes, we are. But we seek justice, not revenge. And we need arms for Ukraine, not appeasement of russia. A…/ / 1 day ago
- @DrGuitar Custom Shop 1960 NOS https://t.co/OZ8E6cfI9H/ / 2 days ago
- RT @IAPonomarenko: Are you sure you want to mess with a nation that crowdfunds money enough to buy four Bayraktar strike UAVs within three…/ / 3 days ago
- @Dr_Draper Dead on. Save that tweet. 98% will still be valid 6 years from now. The metaverse charlatans will be pe… twitter.com/i/web/status/1…/ / 4 days ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: social media
Social Media: How To Focus On The .02%
Before the next social media maniac wants you to invest large swaths of your marketing budget entering into “conversations” with customers and prospective customers, watch this video. Greet them at the door with a calculator and do a little math. Then, … Continue reading
Posted in Analysis, Branding, Marketing, Media
Tagged Bob Hoffman, content marketing, conversations, social media
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Sales: Where the Rubber Hits the Road
I’ve seen a lot of articles how Black Friday sales are down around 11% YOY this year. The decrease has been attributed to moving the sales forward earlier in the week or the increased importance of online sales. What I haven’t … Continue reading
Posted in Marketing
Tagged Black Friday, social media
Comments Off on Sales: Where the Rubber Hits the Road
Don’t Let MBAs Mess With Bourbon
I’m a fan of Maker’s Mark bourbon and usually drink the stuff mixed with Diet Coke, so I wasn’t terribly upset when I heard they were lowering the alcohol volume to 84 proof from 90. I’d never notice the difference. … Continue reading
Posted in Branding, Communications, Marketing
Tagged bourbon, brand, communications, Maker's Mark, marketing, social media
Comments Off on Don’t Let MBAs Mess With Bourbon
Clerks as CEOs
Zynga buys OMGPOP for $180 million–a terrific win for all involved. So CEO Dan Porter took the opportunity to throw one of his team under the bus when he declined a job offer from Zynga. Why not just ignore it and … Continue reading
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