Tag Archives: brand

Need an EVP of Brand Safety? You’ve Got a Problem!

Posted on Monday, 28 August 2017 9:57 am by

It took a second read of the “Lets Talk About The Brand Safety Tax” column in AdExchanger last Tuesday to catch this: It’s a small price to pay, said John Montgomery, global EVP of brand safety at GroupM, running somewhere … Continue reading →

Posted in Branding, digital marketing, Media, Strategy | Tagged , , ,

When Nobody Cares About Your Brand…

Posted on Monday, 23 March 2015 1:55 pm by

…marketing gets easier. Wait, how can that be? As Bob Hoffman reminded us today and as I’ve been saying for years, nobody cares about the vast majority of the products or categories in which they buy. When you dismiss the … Continue reading →

Posted in Branding, Communications, Marketing, Philosophy, Sales | Tagged , , ,

Don’t Let MBAs Mess With Bourbon

Posted on Monday, 18 February 2013 9:18 am by

I’m a fan of Maker’s Mark bourbon and usually drink the stuff mixed with Diet Coke, so I wasn’t terribly upset when I heard they were lowering the alcohol volume to 84 proof from 90. I’d never notice the difference. … Continue reading →

Posted in Branding, Communications, Marketing | Tagged , , , , ,

The Best $2 Kimpton Could Spend

Posted on Friday, 14 December 2012 11:28 am by

I’ve been in Boston and staying at the Hotel Marlowe in Cambridge. It’s a terrific hotel and the rates for Boston aren’t too bad. I’ve been impressed with the Marlowe and Kimpton hotels because of two simple things they did. … Continue reading →

Posted in Marketing | Tagged , ,