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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @uticacollege: This week, the UC Center for Historical Research launches a series of virtual talks titled “This is Not Who We Are,” Or I…/ / 36 minutes ago
- RT @waltmossberg: I have been using @DuckDuckGo as my default search engine for a couple of years, for privacy reasons, and it’s been gre…/ / 38 minutes ago
- RT @Moonalice: Brilliant. https://t.co/BEx1XFsMyA/ / 38 minutes ago
- RT @sandykjohnson: It is my fervent hope that the media will quit Trump, cold turkey, when he slinks away from Washington Weds morning. No…/ / 46 minutes ago
- RT @AdContrarian: Today's Newsletter: DISGUSTED BY MY INDUSTRY createsend.com/t/d-7A8335EA77…/ / 3 hours ago
- Retweeting so “leaders” (not) of the ad industry like @meknyc @r2rothenberg and @BobLiodice can read. They sold out… twitter.com/i/web/status/1…/ / 3 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: brand
When Nobody Cares About Your Brand…
…marketing gets easier. Wait, how can that be? As Bob Hoffman reminded us today and as I’ve been saying for years, nobody cares about the vast majority of the products or categories in which they buy. When you dismiss the … Continue reading
Posted in Branding, Communications, Marketing, Philosophy, Sales
Tagged Bob Hoffman, brand, branding, social media
Comments Off on When Nobody Cares About Your Brand…
Don’t Let MBAs Mess With Bourbon
I’m a fan of Maker’s Mark bourbon and usually drink the stuff mixed with Diet Coke, so I wasn’t terribly upset when I heard they were lowering the alcohol volume to 84 proof from 90. I’d never notice the difference. … Continue reading
Posted in Branding, Communications, Marketing
Tagged bourbon, brand, communications, Maker's Mark, marketing, social media
Comments Off on Don’t Let MBAs Mess With Bourbon
The Best $2 Kimpton Could Spend
I’ve been in Boston and staying at the Hotel Marlowe in Cambridge. It’s a terrific hotel and the rates for Boston aren’t too bad. I’ve been impressed with the Marlowe and Kimpton hotels because of two simple things they did. … Continue reading