- 2 LLCs and an SFDU: A Merge/Purge Fail Tuesday, 17 October 2017 8:23 am
- “Guessing is a Dumb Man’s Job” Sunday, 15 October 2017 8:30 am
- Yes to “No” Saturday, 14 October 2017 9:20 am
- ANA Pwned by Programmatic Friday, 13 October 2017 7:52 am
- Re-Seal the Deal: Category Repurchase Tuesday, 10 October 2017 8:17 am
- RT @tomfgoodwin: A lot of people in data/insight roles seem to be employed to support the current delusion, rather than establish reality a…/ / 2 hours ago
- RT @UCHCHockey: USCHO Men's Preseason Poll is out. @UCPioneers is the lone ranked UCHC team at No. 14. @ECSoaringEagles is receiving votes./ / 2 hours ago
- RT @tomfgoodwin: Design is the most underrated thing in the world. Good design only costs time and changes everything./ / 4 hours ago
- Wow. Mr. Gambill has a few extra gears there! @UCPioneers @UticaXCTF twitter.com/UticaXCTF/stat…/ / 4 hours ago
- RT @uticacollege: Record attendance, temps in the 70s, big win over @buffalostate made for picture-perfect Homecoming '17! More photos http…/ / 4 hours ago
- RT @AdContrarian: Excellent piece about online ad stupidity here: read.bi/2gYY7TG/ / 1 day ago
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.
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Tag Archives: targeting
Three years ago today, I wrote about a great piece of direct mail I received from a local driveway sealer company. The piece had everything needed to make a purchase decision: a great offer, strong call to action, and perfect … Continue reading
Helmet fire, also known as task saturation, is a silent killer among pilots. As more things happen at once, you start to fail. You might get fixated on one thing–like the 20 cent light that killed 101 aboard Eastern Air … Continue reading
Every once in a while you get direct response that’s properly targeted. It restores my faith in humanity, even if the direct mail piece isn’t technically the best I’ve ever seen. Continue reading
Segment the universe first, determine your target audiences, and craft offers that appeal to those people. If you’re mostly worried about audience reach or how many devices are in your graph (whatever that is), you’re not marketing. Sorry.
Unlike theatrical audiences, who pay money and make a conscious decision to invest their time in something, the online audience is very different. Mostly, it’s people (well, actually bots) that have kind of stumbled on your site/app/whatever and are desperately … Continue reading
As a proper marketer, before you begin segmentation and targeting to create your strategy, look first to the first P of marketing. Your product. Why? If your product doesn’t work, the most brilliant targeting strategy can’t work. You’ll have no monthly recurring … Continue reading
I thought the modern age of non-intrusive advertising was supposed to give me only the relevant ads I wanted to see, lovingly presented to me by some perfect algorithm hand-crafted in a loft in SoHO? Ta-da–you’ve just seen what happens when you get stuffed into an “audience.” Continue reading