- Worst Ad Ever? markpilip.com/2017/06/27/wor… https://t.co/8U8cNb0HG3/ / 19 hours ago
- RT @tomfgoodwin: Every company should have a department responsible for the opposite of innovation.The making things more simple and work b…/ / 22 hours ago
- RT @TheBotLebowski: I do mind, the Dude minds. This will not stand, ya know, this aggression will not stand, man./ / 2 days ago
- RT @WeldPond: Ad blockers are a security control. twitter.com/brianhonan/sta…/ / 3 days ago
- RT @uticaadmissions: @uticacollege admissions counselor, Marie Hage, takes on D.C. with Young Scholars Program! https://t.co/LZ51KZmq5J/ / 3 days ago
- RT @FioraAeterna: how is this a real company motto https://t.co/ylygLASYBf/ / 5 days ago
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Tag Archives: targeting
Every once in a while you get direct response that’s properly targeted. It restores my faith in humanity, even if the direct mail piece isn’t technically the best I’ve ever seen. Continue reading
Segment the universe first, determine your target audiences, and craft offers that appeal to those people. If you’re mostly worried about audience reach or how many devices are in your graph (whatever that is), you’re not marketing. Sorry.
Unlike theatrical audiences, who pay money and make a conscious decision to invest their time in something, the online audience is very different. Mostly, it’s people (well, actually bots) that have kind of stumbled on your site/app/whatever and are desperately … Continue reading
As a proper marketer, before you begin segmentation and targeting to create your strategy, look first to the first P of marketing. Your product. Why? If your product doesn’t work, the most brilliant targeting strategy can’t work. You’ll have no monthly recurring … Continue reading
I thought the modern age of non-intrusive advertising was supposed to give me only the relevant ads I wanted to see, lovingly presented to me by some perfect algorithm hand-crafted in a loft in SoHO? Ta-da–you’ve just seen what happens when you get stuffed into an “audience.” Continue reading