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Categories
Tag Archives: Occam’s Targeting
(Occam’s) Razor-Sharp Targeting
A straight razor–used properly and with care–can do the job as well (or better) and far more cheaply than one of the newfangled five blade gizmos being sold by the big consumer products companies. Likewise, sometimes the best targeting and … Continue reading
Posted in Communications, Direct Response, Marketing, Media
Tagged advertising, occam's razor, Occam's Targeting