Category Archives: Data

Default Power

Facebook recently said that most of the 2 billion people on their platform had their personal data scraped. The reason, aside from Facebook’s appallingly sloppy controls over access to data, is defaults. Yesterday, Mark Zuckerberg admitted that most people kept … Continue reading

Posted in Behavioral economics, Data, digital marketing, Security | Tagged , , , ,

The Forgotten Boolean NOT

I spent last week in Glasgow and London, with a UK SIM card temporarily in my phone. As part of my daily routine of checking Twitter, I learned that many social media advertisers and agencies have forgotten how to use … Continue reading

Posted in Data, digital marketing, Direct Response, Media, Social Media Marketing, Tactics | Tagged , , , , , , ,

Algorithms: Recipes for Disaster

When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading

Posted in Data, digital marketing, Education, Leadership, Media, Strategy | Tagged , , , ,

Remove Tracking Pixels, Secure Your Data

Data leakage from publisher sites results in loss of data revenue for the publisher. An unsophisticated buyer would never buy premium first-party data from the publisher, when they can buy “the same” stuff for pennies on the dollar from vendor … Continue reading

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The Root of Digital Advertising B.S.

For years, Bob Hoffman has been writing about the delusion held by advertisers that people want to interact with us or our ads. I was an early adopter of that now-disproven fantasy. I bought in back in ’89-’90 when I … Continue reading

Posted in Analysis, Data, digital marketing, fraud, Marketing, Tactics | Tagged , , ,

Digital Marketing Tips From El Al

El Al airlines has never been bombed and only hijacked once. This in spite of being a constant target for well-funded and persistent criminals. An enviable track record. How do they do it? Isaac Yeffet, El Al’s former head of … Continue reading

Posted in Data, digital marketing, fraud, Media, Philosophy, planning, Security, Strategy | Tagged , , , , , , ,

Bet Your Ads Aren’t Loading

Back in the early aughts, I remember getting worked up about losing around 5% of the impressions I paid for. In other words, I paid for 100 ads and could only see 95 in the server logs. The usual explanation … Continue reading

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Who’s Hurt by Facebook Changes? Look at TAC Ratio.

The Verge’s Silicon Valley editor, Casey Newton, tweeted on Thursday: So many publishers think they have audiences, when what they really have is traffic. I think we’re about to find out who has an audience. To find out who has … Continue reading

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Publisher Advice From a Buyer

Dr. Augustine Fou wrote a brilliant article yesterday, Five Unintended Consequences, Counter-intuitive Outcomes that Publishers May Not Have Thought Of,  that got me thinking about the advice I’d give publishers as a buyer. Here they are: Remove all the tracking widgets … Continue reading

Posted in Branding, Data, digital marketing, Marketing, Media, Strategy | Tagged , , , , , ,

The Finish Line in the Race to the Bottom

Last night, I was doing some analysis of a premium publisher’s site. I encountered RPM optimization in all its glory. And it made me sad and sick. The malvertising at left attempts to: Hijack browser settings Encourage installation of a … Continue reading

Posted in Data, digital marketing, Media, Privacy, Rants, Security, Uncategorized | Tagged , , , , , | 1 Comment