Category Archives: Data

Who’s Hurt by Facebook Changes? Look at TAC Ratio.

The Verge’s Silicon Valley editor, Casey Newton, tweeted on Thursday: So many publishers think they have audiences, when what they really have is traffic. I think we’re about to find out who has an audience. To find out who has … Continue reading

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Publisher Advice From a Buyer

Dr. Augustine Fou wrote a brilliant article yesterday, Five Unintended Consequences, Counter-intuitive Outcomes that Publishers May Not Have Thought Of,  that got me thinking about the advice I’d give publishers as a buyer. Here they are: Remove all the tracking widgets … Continue reading

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The Finish Line in the Race to the Bottom

Last night, I was doing some analysis of a premium publisher’s site. I encountered RPM optimization in all its glory. And it made me sad and sick. The malvertising at left attempts to: Hijack browser settings Encourage installation of a … Continue reading

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Ad Blockers: Common Sense

With the recent news of the Spectre and Meltdown CPU flaws, it’s more important than ever that you do a few things: Install ad blockers (do your homework first* [update: see how-to below]!) Turn on DNT (for whatever that’s worth) … Continue reading

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Happy 2018! AdTech Surveillance Edition

How would you like it if somebody was standing over your shoulder jotting down your user ID (and who knows what else) as you were logging into sites, and then sharing the information with–well, it could be anybody? Thought so. … Continue reading

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Let’s Market to Humans in 2018

Market only to humans. If you only change one thing about how you undertake your marketing in 2018, let it be this one. According to the U.S. Census bureau, there were about 252.8 million adult (18+) humans in the U.S. … Continue reading

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Justifying the Weird

What’s the success rate for people trying to evade marketing surveillance on the web? I think it’s zero. Check out the story of Ross William Ulbricht AKA “Dread Pirate Roberts” of Silk Road infamy. He was alleged to be responsible … Continue reading

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Data-driven?

When somebody claims they’re a data-driven marketer, generally that means their actions are driven by cursory analysis of biased data sets, and that they lack a coherent strategy.

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Black Friday Narrative: The Retail Apocalypse (The Data Says…)

I was searching Linkedin last evening and read a comment from somebody about how “Black Friday sales have been down the last few years.” The comment came with no facts to back the assertion, and it fit neatly into the … Continue reading

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Thanksgiving Project: Security and Privacy

Next week, as you’re doing your annual IT work for parents, in-laws, aunts and uncles, take a few minutes and talk about protecting privacy and improving their cybersecurity. This Motherboard article, recommended by Bruce Schneier, is a great place to … Continue reading

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