Tag Archives: triage

Bet Your Ads Aren’t Loading

Back in the early aughts, I remember getting worked up about losing around 5% of the impressions I paid for. In other words, I paid for 100 ads and could only see 95 in the server logs. The usual explanation … Continue reading

Posted in Data, digital marketing, fraud, Media | Tagged , , , , ,

Source Level Triage

Let’s assume you’ve built your marketing whiffletree and have a banding model at the source level that you can analyze every Monday. Of course, you’ll sort your sources from most effective to least and do more of the things that … Continue reading

Posted in Marketing, Media, Philosophy, Tactics | Tagged , , , | 2 Comments