Tag Archives: education

“Digital” is Just Accelerated Direct Marketing

Says the great Drayton Bird in his email this morning: “On-line marketing is just accelerated direct marketing.” He’s right. It’s therefore more important than ever that your marketers are properly trained: it’s harder to keep the rubber on the road … Continue reading

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The Point of Education

The point of education is not to learn from a predetermined set of knowledge. Nor is it to learn how to learn or how to fish for yourself. The point of education is to learn how to teach yourself.

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Resolved: Become Awesome in Excel in 2012

My career wouldn’t be what it is without my strength in Excel.  I had the good fortune to work for a company that required strong Excel (originally Lotus 1-2-3) skills.  You had to become very proficient in spreadsheets and analysis … Continue reading

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Malicious Compliance

Seth Godin’s terrific post on willful ignorance today caused an immediate snap reaction thought: “Malicious Compliance.” Malicious Compliance is what you get from that DMV clerk who falls back on a meticulous compliance with state policy, even when it’s not … Continue reading

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