Tag Archives: blockchain

Go “Out There” For Education

Posted on Thursday, 28 September 2017 8:58 am by markpilip

Does your company have an internal education system? You probably go there once a year or quarter for the compliance training, and not much else. It probably has some nice introductory music, cute little branded cartoons, and has scored quizzes at … Continue reading →

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Blockchain vs. Digital Fraud?

Posted on Thursday, 23 March 2017 7:30 am by markpilip

As every advertiser should be able to tell you, it is preferable to have confidence in the ad inventory at the impression level before buying to playing whack-a-mole with easily-gamed anti-fraud technologies grafted on during and after the buying process. Continue reading →

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Building Blockchains of Trust

Posted on Wednesday, 31 December 2014 10:50 am by markpilip

I recommend this good article on how the concept of the blockchain (the root of cryptocurrencies like Bitcoin) works as a distributed database, improving trust and removing cost by eliminating the need for third parties. I can imagine using this … Continue reading →

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