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Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- @tomfgoodwin Which leads me to wonder exactly WTF they’re studying!/ / 11 hours ago
- @tomfgoodwin Agree. Can’t tell you how many people in marketing and advertising I’ve talked to who don’t know Ogilv… twitter.com/i/web/status/1…/ / 11 hours ago
- @BetterCity @tomfgoodwin Linked to something labeled “disruptive marketing” uh, I’ll take no./ / 11 hours ago
- RT @davidmkohl: It’s about time we all hear a respected marketer say that, “... the real value of one-to-one has still not been proven out…/ / 13 hours ago
- Seems to me that publishers and marketers need to be involved. A little shocked at lack of participation, if true.… twitter.com/i/web/status/1…/ / 14 hours ago
- RT @verge: The need for a federal privacy law has never been greater theverge.com/interface/2020… https://t.co/8HJtbbJaDU/ / 14 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: MetaX
Blockchain vs. Digital Fraud?
As every advertiser should be able to tell you, it is preferable to have confidence in the ad inventory at the impression level before buying to playing whack-a-mole with easily-gamed anti-fraud technologies grafted on during and after the buying process. Continue reading →
Posted in Marketing, Media
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Tagged blockchain, digital marketing, fraud, MetaX, online advertising, programmatic, publishers, technology
