Tag Archives: publishers

AdTech Beware: The Rise of the Sophisticated Buyer

Posted on Tuesday, 18 April 2017 7:30 am by

The sophisticated advertising buyer will be the death of ad tech. Using ad tech by itself doesn’t make you a sophisticated buyer. Continue reading →

Advertisements
Posted in Direct Response, Marketing, Media, Predictions | Tagged , , , , | Leave a comment

Blockchain vs. Digital Fraud?

Posted on Thursday, 23 March 2017 7:30 am by

As every advertiser should be able to tell you, it is preferable to have confidence in the ad inventory at the impression level before buying to playing whack-a-mole with easily-gamed anti-fraud technologies grafted on during and after the buying process. Continue reading →

Posted in Marketing, Media | Tagged , , , , , , , | Leave a comment