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markpilip
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Recent Posts
- Buy direct Sunday, 10 February 2019 1:14 pm
- Ads on blogs Monday, 26 November 2018 9:24 am
- Ads back on temporarily Friday, 9 November 2018 9:57 am
- 2.8 billion years of evolution, down the drain Tuesday, 23 October 2018 8:40 am
- The silence of the fake influencers and lack-of-thought leaders is deafening… Saturday, 22 September 2018 3:15 pm
Twitter Updates
- RT @UCPioneers: Big game today for @UCWomensHockey as the Pioneers battle Manhattanville in the @UCHCHockey Quarterfinals. #WeAreUtica Liv…/ / 58 minutes ago
- RT @RouserJP: The idol of morondom. twitter.com/jrivers1987/st…/ / 2 hours ago
- Let’s go @UCPioneers !!! @UCWomensHockey @UCMensHockey twitter.com/uticacollegesb…/ / 2 hours ago
- RT @UCPioneers: We'll 👑 our team champions here in Utica on Day 2⃣ of the #E8 Indoor Track & Field Championships! 📊: https://t.co/BKycbCUvF…/ / 2 hours ago
- RT @UticaHoops: A big congratulations to Devon Croll '11 who will be inducted into our Pioneer Athletic Hall of Fame!!! Keynote Speaker N…/ / 2 hours ago
- RT @UCPioneers: Nothing better than 𝗣𝗟𝗔𝗬𝗢𝗙𝗙 𝗛𝗢𝗖𝗞𝗘𝗬 at the ADK Bank Center! Utica vs. Nazareth - 7pm 📹: bit.ly/2wtxUV5 📰:https://t.c…/ / 2 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: publishers
Remove Tracking Pixels, Secure Your Data
Data leakage from publisher sites results in loss of data revenue for the publisher. An unsophisticated buyer would never buy premium first-party data from the publisher, when they can buy “the same” stuff for pennies on the dollar from vendor … Continue reading
Publisher Advice From a Buyer
Dr. Augustine Fou wrote a brilliant article yesterday, Five Unintended Consequences, Counter-intuitive Outcomes that Publishers May Not Have Thought Of, that got me thinking about the advice I’d give publishers as a buyer. Here they are: Remove all the tracking widgets … Continue reading
Posted in Branding, Data, digital marketing, Marketing, Media, Strategy
Tagged adtech, CPM, malvertising, publishers, SSP, surveillance, tracking