markpilip
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Recent Posts
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
- Were You the Same in 2014? Friday, 23 March 2018 8:42 am
- Algorithms: Recipes for Disaster Thursday, 22 March 2018 8:15 am
- Attacking You With Retargeting Wednesday, 21 March 2018 9:06 am
Twitter Updates
- I like to think of doing things as a craft, where there’s pride in workmanship. The jets/yachts/luxury offices mean… twitter.com/i/web/status/9…/ / 1 day ago
- A must read, friends. Not sure what’s going on in your digital buys? Call @acfou twitter.com/acfou/status/9…/ / 1 day ago
- This is where the harassment of journalists—now moving into the physical—starts. twitter.com/jason_kint/sta…/ / 1 day ago
- Indeed. We must not allow the current trend of harassment of journalists to cross into physicality. twitter.com/sandykjohnson/…/ / 1 day ago
- RT @markritson: @prjohnston because there are massive opportunity costs in brand positioning. The more words and positioning concepts used…/ / 1 day ago
- @ShailinDhar @acfou I think the 2-3x is driven by the 5% figure. Hard to be great at 5% in that business. Had some… twitter.com/i/web/status/9…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: publishers
Remove Tracking Pixels, Secure Your Data
Data leakage from publisher sites results in loss of data revenue for the publisher. An unsophisticated buyer would never buy premium first-party data from the publisher, when they can buy “the same” stuff for pennies on the dollar from vendor … Continue reading
Publisher Advice From a Buyer
Dr. Augustine Fou wrote a brilliant article yesterday, Five Unintended Consequences, Counter-intuitive Outcomes that Publishers May Not Have Thought Of, that got me thinking about the advice I’d give publishers as a buyer. Here they are: Remove all the tracking widgets … Continue reading
Posted in Branding, Data, digital marketing, Marketing, Media, Strategy
Tagged adtech, CPM, malvertising, publishers, SSP, surveillance, tracking
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