Tag Archives: publishers

Remove Tracking Pixels, Secure Your Data

Data leakage from publisher sites results in loss of data revenue for the publisher. An unsophisticated buyer would never buy premium first-party data from the publisher, when they can buy “the same” stuff for pennies on the dollar from vendor … Continue reading →

Aside | Posted on Friday, 26 January 2018 8:29 am by | Tagged , , ,

Publisher Advice From a Buyer

Posted on Friday, 12 January 2018 8:31 am by

Dr. Augustine Fou wrote a brilliant article yesterday, Five Unintended Consequences, Counter-intuitive Outcomes that Publishers May Not Have Thought Of,  that got me thinking about the advice I’d give publishers as a buyer. Here they are: Remove all the tracking widgets … Continue reading →

Posted in Branding, Data, digital marketing, Marketing, Media, Strategy | Tagged , , , , , ,

The Finish Line in the Race to the Bottom

Posted on Thursday, 11 January 2018 8:48 am by

Last night, I was doing some analysis of a premium publisher’s site. I encountered RPM optimization in all its glory. And it made me sad and sick. The malvertising at left attempts to: Hijack browser settings Encourage installation of a … Continue reading →

Posted in Data, digital marketing, Media, Privacy, Rants, Security, Uncategorized | Tagged , , , , , | 1 Comment

AdTech Beware: The Rise of the Sophisticated Buyer

Posted on Tuesday, 18 April 2017 7:30 am by

The sophisticated advertising buyer will be the death of ad tech. Using ad tech by itself doesn’t make you a sophisticated buyer. Continue reading →

Posted in Direct Response, Marketing, Media, Predictions | Tagged , , , ,

Blockchain vs. Digital Fraud?

Posted on Thursday, 23 March 2017 7:30 am by

As every advertiser should be able to tell you, it is preferable to have confidence in the ad inventory at the impression level before buying to playing whack-a-mole with easily-gamed anti-fraud technologies grafted on during and after the buying process. Continue reading →

Posted in Marketing, Media | Tagged , , , , , , ,