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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Tag Archives: publishers
AdTech Beware: The Rise of the Sophisticated Buyer
The sophisticated advertising buyer will be the death of ad tech. Using ad tech by itself doesn’t make you a sophisticated buyer. Continue reading →
Posted in Direct Response, Marketing, Media, Predictions
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Tagged adtech, buying, digital media, Machine Zone, publishers
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Blockchain vs. Digital Fraud?
As every advertiser should be able to tell you, it is preferable to have confidence in the ad inventory at the impression level before buying to playing whack-a-mole with easily-gamed anti-fraud technologies grafted on during and after the buying process. Continue reading →
Posted in Marketing, Media
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Tagged blockchain, digital marketing, fraud, MetaX, online advertising, programmatic, publishers, technology
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