-
markpilip
-
Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @CapitalsPR: Today is Jakub Vrana's birthday. He's the first Capital to score on his birthday since Matt Niskanen on Dec. 6, 2018. This…/ / 22 minutes ago
- @advertisingeek Where are “quick” weekend meetings normal? Not where I work. And wanting to get back to the office?… twitter.com/i/web/status/1…/ / 58 minutes ago
- RT @tomfgoodwin: Clubhouse is so bad it’s funny It’s like someone took a dump on the floor of an art gallery and Millions of people are t…/ / 4 hours ago
- RT @CapitalsPR: CAPS TODAY: With yesterday's win, head coach Peter Laviolette tied a franchise record and became the first Capitals coach t…/ / 4 hours ago
- “Character” @nytdavidbrooks ? Looks like practiced by you in the breach. twitter.com/ajcjillv/statu…/ / 4 hours ago
- Hey @NYTimesPR why do you still have this hack, @nytdavidbrooks on your payroll and creating brand damage by associ… twitter.com/i/web/status/1…/ / 4 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: revenue
Chumbox Your Users While Taboolaing Your Brand Equity
Avinash Kaushik created a (new to me) term the other day. In his email on Friday, he coined the term Taboolaing to refer to the use of the chumboxes offered by dreadful companies like Taboola to destroy one’s brand equity. … Continue reading
Posted in Branding, Leadership, Marketing, Strategy
Tagged email, LTV, media, publishers, revenue, strategy
Comments Off on Chumbox Your Users While Taboolaing Your Brand Equity