markpilip
-
Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- @atgrote @acfou As one, I’m appalled at how little the digital folks actually know about marketing./ / 16 minutes ago
- @verge . @elonmusk a lying sack of shit? Pinch me./ / 1 day ago
- @AdContrarian Man, that was a lot of stupid baked into that!/ / 1 day ago
- RT @davidzedelstein: Utica Comets Agree to 10-Year Affiliation With New Jersey Devils AHL cnyhomepage.com/news/local-new…/ / 1 day ago
- RT @feenstweets: @eringriffith @jacknicas @dmccabe How is this not a massive criminal case? Why do all of these parties get off scott free…/ / 1 day ago
- RT @Injusto_sv: @RVAwonk @Stonekettle https://t.co/LqKB4vhe56/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: revenue
Chumbox Your Users While Taboolaing Your Brand Equity
Avinash Kaushik created a (new to me) term the other day. In his email on Friday, he coined the term Taboolaing to refer to the use of the chumboxes offered by dreadful companies like Taboola to destroy one’s brand equity. … Continue reading
Posted in Branding, Leadership, Marketing, Strategy
Tagged email, LTV, media, publishers, revenue, strategy
Comments Off on Chumbox Your Users While Taboolaing Your Brand Equity
