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Recent Posts
- At the End Wednesday, 6 March 2019 11:07 am
- Buy direct Sunday, 10 February 2019 1:14 pm
- Ads on blogs Monday, 26 November 2018 9:24 am
- Ads back on temporarily Friday, 9 November 2018 9:57 am
- 2.8 billion years of evolution, down the drain Tuesday, 23 October 2018 8:40 am
Twitter Updates
- The ramshackle security of #AdTech vendors is stunning (read the article). You should audit (a proper audit) your “… twitter.com/i/web/status/1…/ / 12 hours ago
- RT @tomfgoodwin: Somehow modern business culture seems to work on avoiding decision making, but being really good at creating lots of plans…/ / 12 hours ago
- RT @jason_kint: Two things here: (1) Facebook, Google bringing entire category down. (2) Marketers, this is your brand trust being steamrol…/ / 12 hours ago
- RT @UCPioneers: Baur Named Empire 8 Pitcher of the Week bit.ly/2FjrX1x/ / 12 hours ago
- RT @acfou: #marketers, you need to get out in front of the coming shockwave that will disrupt #adtech as we know it. Time is NOW to ask f…/ / 12 hours ago
- RT @acfou: there may be a corresponding rise in malvertising in coming quarters cc: @WeAreConfiant/ / 12 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: tracking
Remove Tracking Pixels, Secure Your Data
Data leakage from publisher sites results in loss of data revenue for the publisher. An unsophisticated buyer would never buy premium first-party data from the publisher, when they can buy “the same” stuff for pennies on the dollar from vendor … Continue reading
Publisher Advice From a Buyer
Dr. Augustine Fou wrote a brilliant article yesterday, Five Unintended Consequences, Counter-intuitive Outcomes that Publishers May Not Have Thought Of, that got me thinking about the advice I’d give publishers as a buyer. Here they are: Remove all the tracking widgets … Continue reading
Posted in Branding, Data, digital marketing, Marketing, Media, Strategy
Tagged adtech, CPM, malvertising, publishers, SSP, surveillance, tracking
How Many Tracking Pixels to Screw in a Light Bulb?
I turned on WordPress’s WordAds on this blog a couple of days ago. It takes a couple of days for the ad tech ecosystem to smell the fresh blood, but as of this morning, there are 66 tracking pixels firing … Continue reading
Posted in Analysis, digital marketing, Marketing, Media, Privacy
Tagged adtech, digital marketing, digital media, martech, pixels, technology, tracking
Questions Advertisers Should Ask of AT&T and Verizon
It turns out that you’re not just a product when using free Internet services. Even when you’re paying AT&T and Verizon for cellular service, you’re still being productized by having your communications altered without you knowing about it. Both Verizon … Continue reading
Posted in Data, Marketing, Philosophy
Tagged AT&T, data, do not track, privacy, tracking, Verizon
My Morning As A Product
I’ve been tracked over 700 times in just 5 minutes. That’s not including what the NSA is tracking about me. It’s just the count of the number of times Facebook has “called home” to various tracking services in the few … Continue reading
