Tag Archives: tracking

Remove Tracking Pixels, Secure Your Data

Data leakage from publisher sites results in loss of data revenue for the publisher. An unsophisticated buyer would never buy premium first-party data from the publisher, when they can buy “the same” stuff for pennies on the dollar from vendor … Continue reading →

Aside | Posted on Friday, 26 January 2018 8:29 am by | Tagged , , ,

Publisher Advice From a Buyer

Posted on Friday, 12 January 2018 8:31 am by

Dr. Augustine Fou wrote a brilliant article yesterday, Five Unintended Consequences, Counter-intuitive Outcomes that Publishers May Not Have Thought Of,  that got me thinking about the advice I’d give publishers as a buyer. Here they are: Remove all the tracking widgets … Continue reading →

Posted in Branding, Data, digital marketing, Marketing, Media, Strategy | Tagged , , , , , ,

How Many Tracking Pixels to Screw in a Light Bulb?

Posted on Friday, 4 August 2017 11:59 am by

I turned on WordPress’s WordAds on this blog a couple of days ago. It takes a couple of days for the ad tech ecosystem to smell the fresh blood, but as of this morning, there are 66 tracking pixels firing … Continue reading →

Posted in Analysis, digital marketing, Marketing, Media, Privacy | Tagged , , , , , ,

Questions Advertisers Should Ask of AT&T and Verizon

Posted on Tuesday, 4 November 2014 9:32 am by

It turns out that you’re not just a product when using free Internet services. Even when you’re paying AT&T and Verizon for cellular service, you’re still being productized by having your communications altered without you knowing about it. Both Verizon … Continue reading →

Posted in Data, Marketing, Philosophy | Tagged , , , , ,

My Morning As A Product

Posted on Tuesday, 6 May 2014 9:18 am by

I’ve been tracked over 700 times in just 5 minutes. That’s not including what the NSA is tracking about me. It’s just the count of the number of times Facebook has “called home” to various tracking services in the few … Continue reading →

Posted in Analysis, Data, Media, Privacy, Security | Tagged , , , | 1 Comment