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Recent Posts
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
Twitter Updates
- RT @fivehundredaire: @RebeccaKKatz @AnandWrites This worked for me: howtogeek.com/363097/how-to-…/ / 7 hours ago
- I’ve said it over and over: Facebook execs knew of their phony numbers and participated in a scheme to defraud adve… twitter.com/i/web/status/1…/ / 7 hours ago
- RT @acfou: I agree forbes.com/sites/augustin… "A family drinks 4 quarts of milk weekly. No amount of milk advertising is going to get them t…/ / 7 hours ago
- RT @ehdecker: "While 75% of WPP employees are under 40, 24% of doctors and 26% of lawyers are. Apparently experience and maturity are value…/ / 8 hours ago
- RT @acfou: "More is not always better. More crap just means more crap." forbes.com/sites/augustin…/ / 8 hours ago
- RT @816nyc: Publishing, advertising, media, so many industries built on the wisdom of those who have lived through decades... in the Zucker…/ / 20 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: tracking
Remove Tracking Pixels, Secure Your Data
Data leakage from publisher sites results in loss of data revenue for the publisher. An unsophisticated buyer would never buy premium first-party data from the publisher, when they can buy “the same” stuff for pennies on the dollar from vendor … Continue reading
Publisher Advice From a Buyer
Dr. Augustine Fou wrote a brilliant article yesterday, Five Unintended Consequences, Counter-intuitive Outcomes that Publishers May Not Have Thought Of, that got me thinking about the advice I’d give publishers as a buyer. Here they are: Remove all the tracking widgets … Continue reading
Posted in Branding, Data, digital marketing, Marketing, Media, Strategy
Tagged adtech, CPM, malvertising, publishers, SSP, surveillance, tracking
How Many Tracking Pixels to Screw in a Light Bulb?
I turned on WordPress’s WordAds on this blog a couple of days ago. It takes a couple of days for the ad tech ecosystem to smell the fresh blood, but as of this morning, there are 66 tracking pixels firing … Continue reading
Posted in Analysis, digital marketing, Marketing, Media, Privacy
Tagged adtech, digital marketing, digital media, martech, pixels, technology, tracking
Questions Advertisers Should Ask of AT&T and Verizon
It turns out that you’re not just a product when using free Internet services. Even when you’re paying AT&T and Verizon for cellular service, you’re still being productized by having your communications altered without you knowing about it. Both Verizon … Continue reading
Posted in Data, Marketing, Philosophy
Tagged AT&T, data, do not track, privacy, tracking, Verizon
My Morning As A Product
I’ve been tracked over 700 times in just 5 minutes. That’s not including what the NSA is tracking about me. It’s just the count of the number of times Facebook has “called home” to various tracking services in the few … Continue reading
