How Many Tracking Pixels to Screw in a Light Bulb?

Screen Shot 2017-08-04 at 9.49.14 AMI turned on WordPress’s WordAds on this blog a couple of days ago. It takes a couple of days for the ad tech ecosystem to smell the fresh blood, but as of this morning, there are 66 tracking pixels firing every time the blog is called up.

My lousy little blog gets about 30-60 visitors per week and it takes 1-2 tracking pixels per visitor to serve the poorly-targeted ads you are seeing right now. Assuming you’re not using an ad blocker, of course.

Can you see what’s wrong with the ad tech ecosystem?

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