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Recent Posts
- Source Level Triage Tuesday, 22 August 2017 9:08 am
- Who’s Going to Debug Digital Advertising? Wednesday, 16 August 2017 11:33 am
- Live by the Algorithm, Die by Same Tuesday, 15 August 2017 9:09 am
- TIKI: You Could Have Been Firmer Monday, 14 August 2017 10:08 am
- How Many Tracking Pixels to Screw in a Light Bulb? Friday, 4 August 2017 11:59 am
Twitter Updates
- RT @Dr_Draper: "Who are we?" "Marketers!" "What do we want?" "That shiny new thing!" "When do we want it?" "Until the next thing!"/ / 15 hours ago
- RT @chiefmartec: “Why the AI Hype Train is Already off the Rails and Why I’m Over AI Already” — @datitran builttoadapt.io/why-the-ai-hyp… #MarTech…/ / 15 hours ago
- RT @ra6bit: Amazon now thinks I'm very interested in buying eclipse glasses. After the eclipse. After I bought some. Machine learn harder,…/ / 17 hours ago
- Glad they're all being patched regularly, right? twitter.com/mikko/status/9…/ / 18 hours ago
- RT @TheWho: Nothing eclipses @KeithMoon . Happy 71st birthday, dear boy! https://t.co/lmZFo3w5op/ / 18 hours ago
- Last year, that would have been “content marketing" twitter.com/tomfgoodwin/st…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Daily Archives: Tuesday, 1 August 2017 11:59 am
Handling Marketing “Helmet Fire”
Helmet fire, also known as task saturation, is a silent killer among pilots. As more things happen at once, you start to fail. You might get fixated on one thing–like the 20 cent light that killed 101 aboard Eastern Air … Continue reading
Posted in digital marketing, Marketing, Tactics
Tagged digital marketing, targeting, task saturation
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