Daily Archives: Monday, 28 August 2017 10:45 pm

Thought Experiment: Am I Just an Example of Survivorship Bias?

I’ve been a fairly successful continuity marketer, CMO, whatever. As such I’ve got a lot of what I think are good ideas about how to do marketing-type things. But what if I’m just an example of an outlier that’s made it … Continue reading

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Need an EVP of Brand Safety? You’ve Got a Problem!

It took a second read of the “Lets Talk About The Brand Safety Tax” column in AdExchanger last Tuesday to catch this: It’s a small price to pay, said John Montgomery, global EVP of brand safety at GroupM, running somewhere … Continue reading

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