Daily Archives: Tuesday, 29 August 2017 5:54 am

Mix modelling muddles marketers

Originally posted on Marketing Science:
I think econometric modelling is over used in marketing. And routinely produces misleading results. Let me explain… Warning: people who make their living from such modelling may not like what I have to say. Astrology,…

Posted in Uncategorized | Comments Off on Mix modelling muddles marketers