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Mix modelling muddles marketers

Posted on Tuesday, 29 August 2017 5:54 am by markpilip

See the final four recommendations!

Marketing Science

I think econometric modelling is over used in marketing. And routinely produces misleading results. Let me explain…

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← Thought Experiment: Am I Just an Example of Survivorship Bias?
Guitar Effects: Two Legends and a Sale →
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