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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- @dangillmor You can’t, because you can’t fix stupid./ / 4 hours ago
- RT @ShaneAParrish: The most important habit is saying no./ / 4 hours ago
- RT @AtomicTango: New #marketing term: Youthanize (verb): To destroy a respected, established brand by repositioning it for younger consume…/ / 4 hours ago
- Brilliant as always @davetrott Teach principles folks! twitter.com/davetrott/stat…/ / 5 hours ago
- RT @davetrott: "Right is right even if no one is doing it. Wrong is wrong even if everyone is doing it." - St. Augustine/ / 5 hours ago
- @ckane @acfou @SimonJHarris And it’s all bot traffic. What happens when you tell the clients that they’re not showing their ads to humans?/ / 20 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: trust
Algorithms: Recipes for Disaster
When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading
Posted in Data, digital marketing, Education, Leadership, Media, Strategy
Tagged algorithms, education, magpie, Mark Ritson, trust
Comments Off on Algorithms: Recipes for Disaster
Building Blockchains of Trust
I recommend this good article on how the concept of the blockchain (the root of cryptocurrencies like Bitcoin) works as a distributed database, improving trust and removing cost by eliminating the need for third parties. I can imagine using this … Continue reading
Judge Not, Lest Ye Be Lied To
Salespeople and product managers get lied to by prospects because the prospect fears their judgement will be questioned. Or so posits Seth Godin. I believe Seth is correct. How many times, when dealing with a salesperson selling a product you’ve … Continue reading
