markpilip
-
Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @uticacollege: This week, the UC Center for Historical Research launches a series of virtual talks titled “This is Not Who We Are,” Or I…/ / 1 hour ago
- RT @waltmossberg: I have been using @DuckDuckGo as my default search engine for a couple of years, for privacy reasons, and it’s been gre…/ / 1 hour ago
- RT @Moonalice: Brilliant. https://t.co/BEx1XFsMyA/ / 1 hour ago
- RT @sandykjohnson: It is my fervent hope that the media will quit Trump, cold turkey, when he slinks away from Washington Weds morning. No…/ / 1 hour ago
- RT @AdContrarian: Today's Newsletter: DISGUSTED BY MY INDUSTRY createsend.com/t/d-7A8335EA77…/ / 4 hours ago
- Retweeting so “leaders” (not) of the ad industry like @meknyc @r2rothenberg and @BobLiodice can read. They sold out… twitter.com/i/web/status/1…/ / 4 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: trust
Algorithms: Recipes for Disaster
When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading
Posted in Data, digital marketing, Education, Leadership, Media, Strategy
Tagged algorithms, education, magpie, Mark Ritson, trust
Comments Off on Algorithms: Recipes for Disaster
Building Blockchains of Trust
I recommend this good article on how the concept of the blockchain (the root of cryptocurrencies like Bitcoin) works as a distributed database, improving trust and removing cost by eliminating the need for third parties. I can imagine using this … Continue reading
Judge Not, Lest Ye Be Lied To
Salespeople and product managers get lied to by prospects because the prospect fears their judgement will be questioned. Or so posits Seth Godin. I believe Seth is correct. How many times, when dealing with a salesperson selling a product you’ve … Continue reading
