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Recent Posts
- The silence of the fake influencers and lack-of-thought leaders is deafening… Saturday, 22 September 2018 3:15 pm
- Your Facebook Rebate Monday, 16 July 2018 10:27 am
- Talent > Systems Wednesday, 13 June 2018 8:47 am
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
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- Excellent! Now if we can convince gear makers to quit the still-too-prevalent misogynistic ads. Why turn off 50% of… twitter.com/i/web/status/1…/ / 3 days ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: trust
Algorithms: Recipes for Disaster
When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading
Posted in Data, digital marketing, Education, Leadership, Media, Strategy
Tagged algorithms, education, magpie, Mark Ritson, trust
Building Blockchains of Trust
I recommend this good article on how the concept of the blockchain (the root of cryptocurrencies like Bitcoin) works as a distributed database, improving trust and removing cost by eliminating the need for third parties. I can imagine using this … Continue reading
Judge Not, Lest Ye Be Lied To
Salespeople and product managers get lied to by prospects because the prospect fears their judgement will be questioned. Or so posits Seth Godin. I believe Seth is correct. How many times, when dealing with a salesperson selling a product you’ve … Continue reading
