Tag Archives: trust

Algorithms: Recipes for Disaster

When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading

Posted in Data, digital marketing, Education, Leadership, Media, Strategy | Tagged , , , ,

Building Blockchains of Trust

I recommend this good article on how the concept of the blockchain (the root of cryptocurrencies like Bitcoin) works as a distributed database, improving trust and removing cost by eliminating the need for third parties. I can imagine using this … Continue reading

Posted in Organization, Privacy, Security | Tagged , , , , , , ,

Judge Not, Lest Ye Be Lied To

Salespeople and product managers get lied to by prospects because the prospect fears their judgement will be questioned. Or so posits Seth Godin. I believe Seth is correct. How many times, when dealing with a salesperson selling a product you’ve … Continue reading

Posted in Communications | Tagged , , , | 3 Comments