-
markpilip
-
Recent Posts
- Buy direct Sunday, 10 February 2019 1:14 pm
- Ads on blogs Monday, 26 November 2018 9:24 am
- Ads back on temporarily Friday, 9 November 2018 9:57 am
- 2.8 billion years of evolution, down the drain Tuesday, 23 October 2018 8:40 am
- The silence of the fake influencers and lack-of-thought leaders is deafening… Saturday, 22 September 2018 3:15 pm
Twitter Updates
- RT @UCPioneers: Big game today for @UCWomensHockey as the Pioneers battle Manhattanville in the @UCHCHockey Quarterfinals. #WeAreUtica Liv…/ / 1 hour ago
- RT @RouserJP: The idol of morondom. twitter.com/jrivers1987/st…/ / 2 hours ago
- Let’s go @UCPioneers !!! @UCWomensHockey @UCMensHockey twitter.com/uticacollegesb…/ / 2 hours ago
- RT @UCPioneers: We'll 👑 our team champions here in Utica on Day 2⃣ of the #E8 Indoor Track & Field Championships! 📊: https://t.co/BKycbCUvF…/ / 3 hours ago
- RT @UticaHoops: A big congratulations to Devon Croll '11 who will be inducted into our Pioneer Athletic Hall of Fame!!! Keynote Speaker N…/ / 3 hours ago
- RT @UCPioneers: Nothing better than 𝗣𝗟𝗔𝗬𝗢𝗙𝗙 𝗛𝗢𝗖𝗞𝗘𝗬 at the ADK Bank Center! Utica vs. Nazareth - 7pm 📹: bit.ly/2wtxUV5 📰:https://t.c…/ / 3 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- ad tech
- adtech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: trust
Algorithms: Recipes for Disaster
When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading
Posted in Data, digital marketing, Education, Leadership, Media, Strategy
Tagged algorithms, education, magpie, Mark Ritson, trust
Building Blockchains of Trust
I recommend this good article on how the concept of the blockchain (the root of cryptocurrencies like Bitcoin) works as a distributed database, improving trust and removing cost by eliminating the need for third parties. I can imagine using this … Continue reading
Judge Not, Lest Ye Be Lied To
Salespeople and product managers get lied to by prospects because the prospect fears their judgement will be questioned. Or so posits Seth Godin. I believe Seth is correct. How many times, when dealing with a salesperson selling a product you’ve … Continue reading