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Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
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- @tomfgoodwin Which leads me to wonder exactly WTF they’re studying!/ / 13 hours ago
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- RT @davidmkohl: It’s about time we all hear a respected marketer say that, “... the real value of one-to-one has still not been proven out…/ / 15 hours ago
- Seems to me that publishers and marketers need to be involved. A little shocked at lack of participation, if true.… twitter.com/i/web/status/1…/ / 16 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: trust
Algorithms: Recipes for Disaster
When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading
Posted in Data, digital marketing, Education, Leadership, Media, Strategy
Tagged algorithms, education, magpie, Mark Ritson, trust
Building Blockchains of Trust
I recommend this good article on how the concept of the blockchain (the root of cryptocurrencies like Bitcoin) works as a distributed database, improving trust and removing cost by eliminating the need for third parties. I can imagine using this … Continue reading
Judge Not, Lest Ye Be Lied To
Salespeople and product managers get lied to by prospects because the prospect fears their judgement will be questioned. Or so posits Seth Godin. I believe Seth is correct. How many times, when dealing with a salesperson selling a product you’ve … Continue reading
