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Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
- RT @msp1406: Many things in digital marketing these days remind me of this quote https://t.co/HHtWa82U7l/ / 2 hours ago
- RT @AndyHooperMkt: The doctor on fine form twitter.com/Dr_Draper/stat…/ / 4 hours ago
- Funny watching the entitled class freak out at weather-related (lightning) ramp hold here at Dulles. The world won’… twitter.com/i/web/status/1…/ / 5 hours ago
- @nntaleb A book I must buy./ / 5 hours ago
- The #CMO doesn’t have to reinvent anything. The job is to sell more stuff, to more people, for more money, more fre… twitter.com/i/web/status/1…/ / 5 hours ago
- Locales like NYC don’t have to submit to corporate blackmail by the likes of the Four. NYC taxpayers don’t subsidiz… twitter.com/i/web/status/1…/ / 5 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: trust
Algorithms: Recipes for Disaster
When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading
Posted in Data, digital marketing, Education, Leadership, Media, Strategy
Tagged algorithms, education, magpie, Mark Ritson, trust
Building Blockchains of Trust
I recommend this good article on how the concept of the blockchain (the root of cryptocurrencies like Bitcoin) works as a distributed database, improving trust and removing cost by eliminating the need for third parties. I can imagine using this … Continue reading
Judge Not, Lest Ye Be Lied To
Salespeople and product managers get lied to by prospects because the prospect fears their judgement will be questioned. Or so posits Seth Godin. I believe Seth is correct. How many times, when dealing with a salesperson selling a product you’ve … Continue reading
