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Tag Archives: communication
Salespeople and product managers get lied to by prospects because the prospect fears their judgement will be questioned. Or so posits Seth Godin. I believe Seth is correct. How many times, when dealing with a salesperson selling a product you’ve … Continue reading
Nothing muddies communication more than gobbledygook and business jargon. Say what you mean and you are more likely to be understood. There’s no excuse for using long words and complex sentence construction. If you seek to be understood, then write … Continue reading
“If you don’t understand people, you don’t understand business.” Simon Sinek hits the nail on the head in an important talk at Behance’s recent design conference. Worth the time and it all starts with Why?