Tag Archives: communication

Judge Not, Lest Ye Be Lied To

Salespeople and product managers get lied to by prospects because the prospect fears their judgement will be questioned. Or so posits Seth Godin. I believe Seth is correct. How many times, when dealing with a salesperson selling a product you’ve … Continue reading

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Kill Gobbledygook With Fire and Better Writing

Nothing muddies communication more than gobbledygook and business jargon.  Say what you mean and you are more likely to be understood. There’s no excuse for using long words and complex sentence construction.  If you seek to be understood, then write … Continue reading

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Business = People

“If you don’t understand people, you don’t understand business.” Simon Sinek hits the nail on the head in an important talk at Behance’s recent design conference. Worth the time and it all starts with Why?

Posted in Branding, Leadership, Philosophy | Tagged , ,

The Lazy Train (IAD)

Riding the new Aerotrain at Dulles airport right now and noticed an incredibly dumb communication oversight. Rather than have the announcements for the gates recorded in a nice human voice, the train builders elected to use a robot voice. It … Continue reading

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