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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Category Archives: Career
An Odd Industry: “Marketing Leadership”
Increasingly, marketing is being taken over by charlatans. An example of this is the so-called “marketing leadership industry” one that is, so far as I can tell, devoid of metrics and accountability. When you see a CMO bragging of their accomplishments in said “industry” you can be sure you’ve been had. Continue reading
Posted in Career, Marketing, Organization, Philosophy, Sales
Tagged Bob Hoffman, charlatans, CMO, leadership, Mark Ritson, marketing
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There Are Always Trade-offs
As CMOs, we often ask our staff and agencies “is it possible to..” Update that deck weekly Track performance of that number daily Have a quick weekly check-in to discuss another metric The answer, of course, is yes. It just … Continue reading
Posted in Career, Leadership, Marketing, Philosophy
Tagged choice, CMO, decisions, marketing, TANSTAAFL
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Would You Fire Your Children?
I certainly hope not. Yet how many executives who speak of their company as having a “family” atmosphere think nothing of sacrificing that same family when the numbers are a little short. Oh, it’s explained using all the right terms, … Continue reading
Posted in Career, Leadership, Philosophy, Strategy
Tagged leadership, leadership skills, philosophy, Safety, Simon Sinek
3 Comments
Don’t Be Blind To Domain Dependence
Why did the auto dealers in New Jersey work to get Tesla’s direct sales model banned in the state? Why do Uber and Lyft have to battle taxi and limousine commissions in order to do business? And why didn’t Hilton … Continue reading
Posted in Career, Diversity, Education, Leadership, Organization, Product Development
Tagged Antifragile, product development, Taleb, Volatility
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Get Them to React, Not Regurgitate
Google’s SVP of HR, Lazlo Block, has revealed that the infamous Google interview questions were a bunch of hooey after all. Turns out when decide to play “stump the interviewee” you’re just stroking your own ego. Further, what type of … Continue reading
Posted in Career, Leadership, Organization, Philosophy
Tagged emotion, eq, Google, interview, iq, leadership skills, people
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What’s Your Reward?
Citigroup posted fourth quarter 2012 results of $1.2 billion in net income, $0.38 per diluted share. This compared with net income of $956 million or $0.31 per diluted share in fourth quarter 2011. Congratulations to the hard-working Citi employees who … Continue reading
Posted in Career, Organization, Philosophy
Tagged citi, ethics, layoffs, Simon Sinek
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You’re a Shark’s Tooth
This is the time of the year when people begin to come and go from companies. Sometimes willingly, sometimes not. It’s a good time for a reminder from my fellow Utica College Board member Gary Kunath, who reminds us what … Continue reading
Producers Don’t Work For Public Companies?
Irving Azoff is a “producer” in the true sense of the word–an individual that can create a vision, rally talented people behind it, and execute. And now he’s left Live Nation to go back out again on his own. Why leave … Continue reading
Posted in Career, Leadership, Media
Tagged billboard, Irving Azoff, leadership, Live Nation, music, producer, Ticketmaster
2 Comments
Why You’ll Fail to Have a Great Career: Passion
Larry Smith, an economics professor at the University of Waterloo, tells a TED audience why they’ll fail to have a great career. It’s a funny and engaging talk. And it’s right. Professor Smith gives a number of reasons why you … Continue reading
Reading a Culture Through Bureaucracy
You can tell a lot about the corporate culture of a company by how aggressive the SG&A functions are. Do you get “escalated” (a favorite bureaucratic term, used only at large, inefficient companies) on when you: Neglect to fill out … Continue reading
Posted in Career, Communications, Organization
Tagged bureaucracy, process, SG&A
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