Tag Archives: process

Data’s FUBAR? Your Process is TARFU!

I’ve taken to ignoring most of the text in trade industry publications until I’ve looked at the numbers. Often, the math doesn’t match the narrative or tells another story completely. Case in point: a couple of days ago, this article … Continue reading

Posted in Data, Marketing, Strategy | Tagged , , , , , | Leave a comment

Design Your Community

Andrew Chen reminds us this morning to design our community along with our product. This design, as design thinking teaches, should be thoughtful and iterative. The design should not be accidental. Because accidental design is what gets us a customer … Continue reading

Posted in Customer Care, Marketing, Organization, Philosophy | Tagged , , , | Leave a comment

Reading a Culture Through Bureaucracy

You can tell a lot about the corporate culture of a company by how aggressive the SG&A functions are. Do you get “escalated” (a favorite bureaucratic term, used only at large, inefficient companies) on when you: Neglect to fill out … Continue reading

Posted in Career, Communications, Organization | Tagged , , | Leave a comment