“Guessing is a Dumb Man’s Job”

Screen Shot 2017-10-13 at 3.43.35 PMI was watching a Richard Feynman lecture from 1964, during which he described the scientific process. As usual, he did it in a way that even I could understand.

Tell me if, in the next roughly 32 seconds of this video, he doesn’t perfectly explain some of the lunacy we hear in the babble of AI, machine learning, neural networks, etc. from the adtech and martech ecosystem.

We don’t need to develop the theory. Just shove all the stuff into your “data lake” and the algorithms (sounds fancy!) will take care of everything.

It kind of sounds like science but, as Feynman points out in the lecture, it’s not.

Takeaway: If you’re not developing the theories, computing the consequences, and developing good experiments, you’re not practicing marketing science. Start doing so. And win.

This entry was posted in Education, Philosophy and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s