-
markpilip
-
Recent Posts
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
Twitter Updates
- Look at them. These are innocent Ukrainian children murdered by Russians. Russian “culture” is death. So, смерть ро… twitter.com/i/web/status/1…/ / 17 hours ago
- RT @acfou: @nandoodles @LeanbackDigital heads up @JudSpencer @pbannist @anthonykatsur @IABTechLab @tag_today @ANAmarketers @wfamarketers @a…/ / 18 hours ago
- RT @acfou: @nandoodles @tag_today @mikezaneis we are confused (we're actually not, but asking for all our friends) what is TAG registe…/ / 18 hours ago
- RT @nandoodles: Yeah how nice for this company with zero information on who owns them, who runs them or where in the world they are located…/ / 18 hours ago
- @LyftGyft And @Ford is rumored to be cannibalizing parts from #DirtMountainBronco to keep the line running, a possi… twitter.com/i/web/status/1…/ / 18 hours ago
- @LyftGyft I want one too. But @jimfarley98 refuses to tell me when my #DirtMountainBronco, rotting on his lot since… twitter.com/i/web/status/1…/ / 18 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Monthly Archives: November 2017
Déjà Vu: The Partner Curse
I’m sure you’ve read about Hyphbot, but if you haven’t, here’s a good piece at The Drum which you should read. In the article, this line from Jay Stevens, the Adform CRO, hit me: “Premium publishers, like the FT are … Continue reading
Your Holiday Season Mission: Customer Acquisition
We’re in peak marketing season, with under 30 days to go. Digital CPMs are rising, clearing spots at acceptable CPA is getting harder, email in-boxes are more cluttered than ever, and sales promotion is off the hook. Nothing we haven’t … Continue reading
Posted in Analysis, Marketing, Media, planning, Sales, Strategy, Tactics
Tagged acquisition, allowable, Byron Sharp, Ehrenberg-Bass, growth, holiday, marketing strategy, Q4
Comments Off on Your Holiday Season Mission: Customer Acquisition
When somebody claims they’re a data-driven marketer, generally that means their actions are driven by cursory analysis of biased data sets, and that they lack a coherent strategy.
Tuesday, 28 November 2017 7:54 am
Comments Off on Data-driven?
Black Friday Narrative: The Retail Apocalypse (The Data Says…)
I was searching Linkedin last evening and read a comment from somebody about how “Black Friday sales have been down the last few years.” The comment came with no facts to back the assertion, and it fit neatly into the … Continue reading
Posted in Data, Marketing, Media
Tagged analysis, Black Friday, NRF, retail, U.S. Census
Comments Off on Black Friday Narrative: The Retail Apocalypse (The Data Says…)
Next week, as you’re doing your annual IT work for parents, in-laws, aunts and uncles, take a few minutes and talk about protecting privacy and improving their cybersecurity. This Motherboard article, recommended by Bruce Schneier, is a great place to … Continue reading
Thursday, 16 November 2017 8:38 am
Comments Off on Thanksgiving Project: Security and Privacy
GroupM Shines Light on Middlemen
Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading
Posted in digital marketing, Marketing, Media, Philosophy, Tactics
Tagged accountability, accounting, adtech, GroupM, martech, P&L, transparency, vendor
Comments Off on GroupM Shines Light on Middlemen
Paywalled, but interesting article at New York Times today on Renee DiResta’s work on peer-to-peer disinformation and how social media can be gamed to lead one into an echo chamber where vaccines can cause autism, planes distribute chemicals via chemtrails, … Continue reading
Monday, 13 November 2017 1:30 pm
Comments Off on Peer-to-Peer Disinformation
You must be logged in to post a comment.