Peer-to-Peer Disinformation

Paywalled, but interesting article at New York Times today on Renee DiResta’s work on peer-to-peer disinformation and how social media can be gamed to lead one into an echo chamber where vaccines can cause autism, planes distribute chemicals via chemtrails, and where an election can be influenced.

It got me thinking about peer-to-peer disinformation in the adtech and martech world. How much of what we hear as “real-life results” is just the sound of BS echoing off the walls? And how do you avoid being influenced by disinformation?

Aside | This entry was posted in Communications, digital marketing, fraud, Marketing, Media, Philosophy and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s