Paywalled, but interesting article at New York Times today on Renee DiResta’s work on peer-to-peer disinformation and how social media can be gamed to lead one into an echo chamber where vaccines can cause autism, planes distribute chemicals via chemtrails, and where an election can be influenced.

It got me thinking about peer-to-peer disinformation in the adtech and martech world. How much of what we hear as “real-life results” is just the sound of BS echoing off the walls? And how do you avoid being influenced by disinformation?