Monthly Archives: December 2017

Let’s Market to Humans in 2018

Posted on Friday, 29 December 2017 9:36 am by

Market only to humans. If you only change one thing about how you undertake your marketing in 2018, let it be this one. According to the U.S. Census bureau, there were about 252.8 million adult (18+) humans in the U.S. … Continue reading →

Posted in Behavioral economics, Data, digital marketing, Direct Response, fraud, Leadership, Media, Philosophy, Predictions, Privacy, Strategy | Tagged , , , , , , | Leave a comment

Humans Still Go To Malls

As long as we’re going to malls ourselves and not sending non-human traffic–like drones or social media strategists–there to get our stuff, programmatic OOH makes sense. See, I’m not totally against buying media programmatically!

Aside | Posted on Wednesday, 27 December 2017 8:42 am by | Tagged , , , | Leave a comment

Zipf: A Counter to Programmatic Nonsense

Posted on Tuesday, 26 December 2017 9:07 am by

One of the arguments in favor of using programmatic buying is “variety.” As in, there’s so many websites available that there’s no efficient way to purchase on that number of sites. Because you can’t do that many direct deals, you … Continue reading →

Posted in digital marketing, Media, Strategy | Tagged , , , , | Leave a comment

Justifying the Weird

Posted on Thursday, 7 December 2017 8:30 am by

What’s the success rate for people trying to evade marketing surveillance on the web? I think it’s zero. Check out the story of Ross William Ulbricht AKA “Dread Pirate Roberts” of Silk Road infamy. He was alleged to be responsible … Continue reading →

Posted in Data, digital marketing, fraud, Marketing, Media, Security | Tagged , , , , , | Leave a comment

Dealing With Dump Money

I love the holidays, but as a buyer, I hate this time of year. Media sales people and vendors are calling constantly looking for that use it or lose it “dump money.” If you have dump money, only two things … Continue reading →

Aside | Posted on Friday, 1 December 2017 9:16 am by | Tagged , , | Leave a comment