As long as we’re going to malls ourselves and not sending non-human traffic–like drones or social media strategists–there to get our stuff, programmatic OOH makes sense.
See, I’m not totally against buying media programmatically!
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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