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Tag Archives: New York Times
Tom Goodwin’s recent article, “Why making content on the internet free was our biggest mistake… and how to fix it” is required reading for all marketers in publishing. I’ve felt this way for a long time. Mr. Goodwin only wrote … Continue reading
Somewhere in our rush to use digital media, we got obsessed with reach and the size of audiences (the magic word again) and impressions. We got taken for a ride by the ad tech industry hucksters, who built an almost-perfect money-making machine on top of fake inventory created on phony websites. Continue reading
This graphic from BI Intelligence showed up in my email yesterday and I took the time to scribble all over it. (I tend to think with a pen in hand.) I found it relevant to my recent post about the … Continue reading