Tag Archives: New York Times

Fake News Root Cause: Digital Advertisers

Somewhere in our rush to use digital media, we got obsessed with reach and the size of audiences (the magic word again) and impressions. We got taken for a ride by the ad tech industry hucksters, who built an almost-perfect money-making machine on top of fake inventory created on phony websites. Continue reading

Advertisements
Posted in fraud, Leadership, Marketing, Philosophy, Rants | Tagged , , , , , , | Leave a comment

The Only Five Arrows That Matter for The New York Times

This graphic from BI Intelligence showed up in my email yesterday and I took the time to scribble all over it. (I tend to think with a pen in hand.)  I found it relevant to my recent post about the … Continue reading

Posted in Analysis, Branding, Marketing, Mobile, Strategy | Tagged , , , | Leave a comment

Innovate Creatively or Die, New York Times

I love the New York Times. I learned how to read newspapers in school, with the Times as the teaching vehicle. What I recall learning: It contains “All the News That’s Fit to Print” The Times always gets the facts … Continue reading

Posted in Analysis, Branding, Marketing, Media, Organization, Strategy | Tagged , , , , , , | 4 Comments