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Categories
Tag Archives: Black Friday
Black Friday Narrative: The Retail Apocalypse (The Data Says…)
I was searching Linkedin last evening and read a comment from somebody about how “Black Friday sales have been down the last few years.” The comment came with no facts to back the assertion, and it fit neatly into the … Continue reading
Posted in Data, Marketing, Media
Tagged analysis, Black Friday, NRF, retail, U.S. Census
Comments Off on Black Friday Narrative: The Retail Apocalypse (The Data Says…)
Sales: Where the Rubber Hits the Road
I’ve seen a lot of articles how Black Friday sales are down around 11% YOY this year. The decrease has been attributed to moving the sales forward earlier in the week or the increased importance of online sales. What I haven’t … Continue reading
Posted in Marketing
Tagged Black Friday, social media
Comments Off on Sales: Where the Rubber Hits the Road
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