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Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
- RT @feedkastCharles: @r2rothenberg The phone company used to publish it. Today, that’s not cool. Sad that my privacy doesn’t suit the @iab…/ / 17 hours ago
- @r2rothenberg No, it’s not. Advertising is an honorable profession and can be practiced well, and profitably withou… twitter.com/i/web/status/1…/ / 17 hours ago
- At the @CNUcaptains game tonight. Let’s go Captains! https://t.co/3fARLLs8ij/ / 1 day ago
- Shotgunned a beer at the CNU game today with college friends of my son. First time in a loooong time. Feel ready n… twitter.com/i/web/status/1…/ / 1 day ago
- RT @rickygervais: Please stop saying "You can't joke about anything anymore". You can. You can joke about whatever the fuck you like. And s…/ / 1 day ago
- RT @UCPioneers: We're excited too, Antonio. Utica Football improves to 2-0 with a 26-15 win over Buffalo State! Antonio Scala led the Pio…/ / 1 day ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Q4
Dealing With Dump Money
I love the holidays, but as a buyer, I hate this time of year. Media sales people and vendors are calling constantly looking for that use it or lose it “dump money.” If you have dump money, only two things … Continue reading
Your Holiday Season Mission: Customer Acquisition
We’re in peak marketing season, with under 30 days to go. Digital CPMs are rising, clearing spots at acceptable CPA is getting harder, email in-boxes are more cluttered than ever, and sales promotion is off the hook. Nothing we haven’t … Continue reading
Posted in Analysis, Marketing, Media, planning, Sales, Strategy, Tactics
Tagged acquisition, allowable, Byron Sharp, Ehrenberg-Bass, growth, holiday, marketing strategy, Q4
