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Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
- @CynjaChaseC Good tip. I don’t have much of that trash in my home, but I’ll move my Sharp TV (of course the firmwar… twitter.com/i/web/status/1…/ / 4 minutes ago
- RT @acfou: #marketers love to believe that their ads are making people "loyal" to their brand and the more ads they shovel at people, the…/ / 8 minutes ago
- RT @MalcolmAuld: What hope for the marketing industry when marketers lie to each other... linkedin.com/pulse/what-hop… via @LinkedIn/ / 1 hour ago
- RT @farantzos: When you really want a cold drink but first need to debug a Security Certificate of your Samsung fridge. @internetofshit htt…/ / 9 hours ago
- RT @MalcolmAuld: World’s longest infographic uses fake facts to prove infographics don’t work… themalcolmauldblog.com/2019/12/06/wor… https://t.co/hmo5bYu…/ / 9 hours ago
- RT @ashk4n: Great example how to quantify the degree to which 'dark patterns' dominate privacy consent interactions online (from @Privolta…/ / 13 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Q4
Dealing With Dump Money
I love the holidays, but as a buyer, I hate this time of year. Media sales people and vendors are calling constantly looking for that use it or lose it “dump money.” If you have dump money, only two things … Continue reading
Your Holiday Season Mission: Customer Acquisition
We’re in peak marketing season, with under 30 days to go. Digital CPMs are rising, clearing spots at acceptable CPA is getting harder, email in-boxes are more cluttered than ever, and sales promotion is off the hook. Nothing we haven’t … Continue reading
Posted in Analysis, Marketing, Media, planning, Sales, Strategy, Tactics
Tagged acquisition, allowable, Byron Sharp, Ehrenberg-Bass, growth, holiday, marketing strategy, Q4
