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Recent Posts
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
Twitter Updates
- RT @jason_kint: Yup, nailed it. And in the honors class we’ll be learning how Google even subsidizes adblock software to unlock more of its…/ / 1 day ago
- @ProfByron @mbrennanchina That tangle of wires is far too sparse and well-organized to be #adtech/ / 2 days ago
- RT @ProfByron: "When they market their own products (like pharmaceuticals) marketers have their benefit claims backed by independent scienc…/ / 2 days ago
- @chaddukes Did the WFT just have their Joe Pisarcik moment?/ / 3 days ago
- RT @OD_Birnell: Former Utica College captain Gregg Burmaster signs with ECHL Tulsa/ / 3 days ago
- RT @everardhunder: One day a bloke I worked with ushered me to a whiteboard. He told me he could sum up the key problem with the business…/ / 4 days ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Q4
Dealing With Dump Money
I love the holidays, but as a buyer, I hate this time of year. Media sales people and vendors are calling constantly looking for that use it or lose it “dump money.” If you have dump money, only two things … Continue reading
Your Holiday Season Mission: Customer Acquisition
We’re in peak marketing season, with under 30 days to go. Digital CPMs are rising, clearing spots at acceptable CPA is getting harder, email in-boxes are more cluttered than ever, and sales promotion is off the hook. Nothing we haven’t … Continue reading
Posted in Analysis, Marketing, Media, planning, Sales, Strategy, Tactics
Tagged acquisition, allowable, Byron Sharp, Ehrenberg-Bass, growth, holiday, marketing strategy, Q4
