Tag Archives: Adform

Déjà Vu: The Partner Curse

Posted on Thursday, 30 November 2017 9:13 am by markpilip

I’m sure you’ve read about Hyphbot, but if you haven’t, here’s a good piece at The Drum which you should read. In the article, this line from Jay Stevens, the Adform CRO, hit me: “Premium publishers, like the FT are … Continue reading →

Posted in Branding, digital marketing, fraud, Marketing, Media, Sales, Tactics | Tagged , , , , , | Comments Off on Déjà Vu: The Partner Curse

Another Day, More Digital Fraud

Posted on Wednesday, 22 November 2017 9:20 am by markpilip

How many of your ad tech and mar tech technology providers called you in September and October and said “Hey, we’re seeing some odd things happening and we think maybe there’s some new fraud taking place. Maybe you should cut … Continue reading →

Posted in digital marketing, fraud, Media, Security, Tactics | Tagged , , , , , , , , , | Comments Off on Another Day, More Digital Fraud